[Hiring] Senior Product Marketing Manager @Enterpret

Role Description

We're hiring a Senior Product Marketing Manager to own two things: shipping new features to the market, and building our PLG activation flow. A launch is only worth something if customers actually adopt what we ship, and this person is responsible for making sure they do.

What you'll own

• Shipping new features to market
  • Take over our weekly product launches.
  • Own the launch calendar with product, decide how much each release gets, and ensure timely releases.
  • Plan launches with product managers ahead of time, including positioning, audience, launch tier, and timing.
  • Write the launch story and the assets behind it: in-product announcements, release notes, announcement posts, demo scripts, and social copy.
  • Prepare sales and customer success with talk tracks, demo flows, objection handling, and clear communication on "who should I tell about this?".
  • Drive adoption after launch with targeted email and in-app campaigns.
  • Measure launches on adoption and pipeline, not impressions, and apply learnings to future launches.
• Building our PLG activation flow
  • Define what an activated account looks like and the moments that predict it.
  • Build the onboarding journey across email and in-app, including welcome sequences, checklists, tooltips, empty states, and nudges.
  • Create product enablement that gets people to value fast, like setup guides, short walkthrough videos, templates, and example workflows.
  • Collaborate with product and design on the onboarding experience and bring user evidence to decisions.
  • Own activation and adoption metrics, run experiments, and report weekly on progress.
  • Flag accounts ready for a sales conversation and hand them off with context.

What success looks like

• By day 30: You've gone through Enterpret as a new customer, mapped user drop-off points, and shipped your first launch.
• By day 90: A working activation flow is live, with a clear definition of an activated account and baseline metrics established.
• By day 180: Activation has measurably improved, and you can demonstrate which launches influenced feature adoption.

Qualifications

• Experience in product marketing for AI products at B2B software companies.
• Proficient in using AI tools like Claude and others for efficiency.
• Experience building a PLG activation or onboarding program with measurable metrics.
• Experience owning launches from planning through post-launch adoption.
• Hands-on experience with lifecycle and in-app tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon.
• Comfortable with product analytics tools like PostHog, Amplitude, or Mixpanel.
• Strong writing skills to convey complex information clearly and concisely.

Requirements

• Creative problem solver who approaches challenges with questions.
• Genuine care for customer success.
• Proven track record of cross-functional collaboration.

Nice to have

• Experience marketing to product managers, product engineers, or developers at AI-native companies.
• Experience at an early-stage company with a small product marketing team.
• Ability to create product videos, including demos and walkthroughs.
• Familiarity with customer feedback, product analytics, or developer tools.

Your portfolio

A portfolio is required, showcasing real work in both parts of this role. It can include a slide deck, video, website, or other formats. Include at least one product launch and one activation or onboarding program with metrics.

Benefits

• Autonomy and Ownership: Influence and shape the future of an early-stage startup.
• Competitive Compensation: Highly competitive salary and early-stage startup equity.
• Health Coverage: Comprehensive medical, dental, and vision insurance.
• Retirement Plan: Comprehensive benefits package, including a 401(k).
• Time Off: Generous vacation policy to help you recharge.
• Parental Leave: Maternity and paternity leave to support your growing family.