[Hiring] Senior Manager of Marketing @CVS Health

Role Description

Omnicare is seeking an experienced Senior Manager, Marketing to lead the development and execution of Omnicare's overall marketing, brand, and content strategy. This role will be responsible for shaping how we tell the Omnicare story, articulate our value to customers, and build a consistent and compelling brand across channels.

The ideal candidate is a strong storyteller and strategic marketer who can translate complex healthcare services and capabilities into clear, differentiated customer value. This individual will lead content and brand strategy, oversee creative and graphic design, guide web and digital strategy in partnership with the Marketing Manager, and manage a small marketing team.

Experience in healthcare is strongly preferred, with long-term care, pharmacy, senior living, or post-acute care experience particularly valuable.

Responsibilities

• Develop and lead the overall marketing, brand, and content strategy for Omnicare, ensuring alignment with business objectives and customer needs.
• Define and strengthen the Omnicare brand story, positioning, messaging, and value proposition across customer and market segments.
• Translate complex healthcare, pharmacy, and service offerings into clear, compelling stories and customer-facing messaging.
• Lead the development of marketing content and materials, including presentations, sales collateral, thought leadership, customer communications, digital content, and other brand assets.
• Provide creative direction and oversee graphic design and visual brand execution, ensuring a consistent and professional brand identity.
• Oversee website strategy and evolution in partnership with the Marketing Manager, ensuring the website effectively communicates Omnicare's capabilities, differentiation, and value.
• Partner with the Marketing Manager on digital marketing, SEO, social media, digital advertising, and campaign strategy.
• Develop integrated marketing campaigns that support brand awareness, customer engagement, growth, and retention.
• Partner closely with Sales, Customer Success, Operations, and other internal stakeholders to understand customer needs and translate business priorities into effective marketing strategies.
• Establish marketing priorities and measure the effectiveness of content, campaigns, and other marketing initiatives.
• Manage marketing projects, external agencies, creative partners, and vendors as appropriate.
• Manage and develop 1–2 direct reports, providing clear priorities, coaching, feedback, and professional development.
• Help build the marketing function and establish scalable processes, standards, and capabilities as the organization grows.

Qualifications

• 7+ years of progressively responsible marketing experience, including increasing content strategy, brand strategy, and integrated marketing.
• 2+ years of people management experience.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Demonstrated ability to develop compelling narratives and clearly articulate a company's value proposition and differentiation.
• Exceptional written and verbal communication skills, with the ability to simplify complex concepts for different audiences.
• Strong experience developing customer-facing content, presentations, sales enablement materials, and marketing communications.
• Experience providing creative direction and managing graphic design, brand standards, or external creative resources.
• Understanding of digital marketing and website strategy, with the ability to effectively lead and partner with digital marketing resources.
• Strong strategic thinking, organizational, and project management skills.
• Ability to balance high-level strategy with hands-on execution in a growing organization.
• Collaborative leadership style and ability to work effectively across functions and with senior leaders.
• Healthcare industry experience strongly preferred; long-term care, pharmacy, senior living, or post-acute healthcare experience is a plus.
• Creative, strategic, customer-focused, and results-oriented approach to marketing.

Education

• Bachelor's degree preferred; may consider comparable work experience.

Pay Range

The typical pay range for this role is: $75,400.00 - $165,954.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Benefits

• Comprehensive and competitive mix of pay and benefits.
• Medical, dental, and vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs and other resources, based on eligibility.