[Hiring] Senior Director, Pre-License @Colibri Group

Role Description

As a core member of the combined Property Professions leadership team, the Single-Threaded Leader (STL) for Pre-License owns the start of the customer relationship. This role owns the end-to-end pre-license outcome for qualifying education across the ecosystem — from acquisition through course completion and licensure — and is accountable for both revenue/contribution and cost.

The role has two inseparable pillars:

• New-customer acquisition excellence — the modern growth-marketing motion of discovery, funnel, and conversion that wins customers efficiently.
• Product-experience excellence — the learning experience that keeps students engaged, drives completion, and helps them pass.

Together these drive satisfaction and referral and feed the post-license CE, Membership, and Professional Development engine.

This role authors the pre-license engine that every brand runs on, directing matrixed resources from Marketing, Product, Operations, and Shared Services against QE outcomes rather than managing those functions directly.

Qualifications

• 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.
• Demonstrated ownership of both acquisition and outcome: an acquisition-and-conversion P&L at scale (CAC, conversion, unit economics) combined with ownership of a product or experience that drove completion and outcomes.
• Growth-marketing fluency across modern discovery/SEO/GEO, paid channels, CRO, and marketing automation, paired with product or experience ownership.
• Experience in PE-backed or high-accountability environments where execution is measured, reported, and consequential.
• Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.

Requirements

• Bachelor's degree in Business, Marketing, Operations, or a related field.
• MBA or advanced degree preferred.

Technical and Specialized Skills

• Growth marketing: modern discovery (SEO/GEO, content), SEM/paid social, CRO, marketing automation, CRM pipeline management, partnership marketing.
• Product and learning experience: LMS/experience design, exam-prep tooling, at-risk analytics, engagement/completion optimization, instructor-quality signal management.
• Regulatory and compliance operations: 50-state approval/filing for RE and appraiser QE, in partnership with Shared Services Legal & Compliance.
• Unit economics: CAC by channel/state, conversion economics, and contribution margin at the enrollment level.
• AI-first deployment: acquisition AI (bidding, nurture, lead scoring), outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), and content AI (authoring with subject-matter-expert validation).

What You'll Do

• Own the Pre-License outcome end to end, including enrollment growth, first-attempt pass rate, completion rate, and CAC by channel and state.
• Drive new-customer acquisition through growth-marketing motion.
• Deliver product-experience excellence, including exam-prep tooling and instructor quality.
• Build satisfaction and referral into a growth engine to drive NPS and repeat business.
• Own the QE→CE handoff with the Post-License STL.
• Author and standardize the pre-license operating model for national and LDB brands.
• Deploy AI across the QE workflow and track adoption as an operating metric.
• Direct matrixed functional resources to achieve QE outcomes.
• Maintain 100% state compliance status for pre-license at all times.
• Run the operating cadence, leading a weekly review of funnel and outcome metrics.
• Escalate brand-level positioning conflicts and spend above the agreed threshold to the President, Ecosystem.

Company Description

Colibri Group is committed to building a diverse and inclusive workplace, believing that diversity of perspectives and experiences is essential to success. We welcome applicants from all backgrounds and experiences.

Colibri Group is an equal opportunity employer, making employment decisions based on job-related qualifications, merit, and business needs without regard to protected characteristics.

If you need a reasonable accommodation to complete your application or participate in the hiring process, please contact Human Resources.