[Hiring] Senior Director, Martech Product Management @Risepoint

Role Description

Risepoint is changing how it markets online programs for more than 100 university partners, using AI and modern technology to change both what our systems can do and how our teams work. We are hiring a Senior Director, MarTech Product Management to own two business outcomes:

• Maximize student and partner outcomes across the student journey.
• A faster, lower-cost marketing operation that can scale across a complex multi-brand, multi-tenant ecosystem.

This is a product role in the startup sense. You will own the problem, not a queue of requests. You will decide what gets built and why across our website/DXP, SEO/AEO, content and creative operations, customer data platform, tagging and measurement, marketing automation and CRM integrations, and you will be accountable for the results. You will lead a team of product managers and work closely with Marketing, Data and Engineering leaders, and you will be expected to bring the point of view, not wait for one. This role will also be responsible for inculcating a product mindset within the team to ensure the full team is aligned in this same mindset and product thinking.

The right person is a leader who takes initiative and maintains accountability for outcomes with deep and broad digital marketing expertise across paid media, SEO, AEO, web and lifecycle marketing. They are tenacious, comfortable with ambiguity, and impatient with the status quo. They solve hard problems from first principles, push the organization on what is possible, and can take an idea from whiteboard to measurable result.

Qualifications

• 8+ years of product management experience, including time in a startup, high-growth or similarly fast-moving environment where product owned business results.
• Broad, hands-on expertise across digital marketing, including paid media, SEO, AEO, website and conversion optimization, lifecycle and CRM marketing, and marketing measurement.
• A track record of improving conversion and funnel performance through product and platform work, with results you can quantify.
• Deep working knowledge of MarTech platforms: CMS/DXP, DAM, CDP, tagging and measurement, marketing automation and CRM.
• Experience leading and developing a team of product managers/owners.
• Strong problem-solving skills. You can break down messy, ambiguous problems, form a clear point of view and act on incomplete information.
• A Type A, high-ownership approach. You are tenacious, push boundaries, and are not comfortable with the status quo.

Requirements

• Own the funnel from first touch to enrolled student, with clear targets for inquiry, application and enrollment conversion across partner programs.
• Configure and build system capabilities across the DXP/CMS, CDP, tagging and measurement, Salesforce Marketing Cloud and Salesforce that lift conversion.
• Use funnel data, test results and student insight to find the biggest conversion gaps, and decide what to fix first based on expected business impact.
• Work with the CRO team to build a steady testing practice with the CRO, SEO/AEO, Digital Media and Lifecycle Marketing teams.
• Make sure our programs show up well in AI-driven search and answer engines as well as traditional search.
• Break down core marketing workflows and redesign them around AI and automation.
• Set measurable goals for speed to market, cost and capacity, and report progress against them.
• Design the platform and operating model to scale across a multi-brand, multi-tenant ecosystem.
• Lead the DXP/CMS migration across 80+ university partner websites.
• Own the evaluation, selection and adoption of new MarTech and AI tools.
• Set the product vision, strategy and multi-quarter roadmap for the MarTech portfolio.
• Bring a point of view and challenge requests that will not move the numbers.
• Lead and coach a team of product managers who are measured on outcomes, not output.
• Run lean ways of working: fast discovery, small bets, short cycles and clear decisions.
• Build trust with Marketing, Data and Engineering leaders and influence decisions with data.
• Keep up with developments in digital marketing, AI and MarTech.

Benefits

• Enrollment rates across the funnel improve in a sustained, measurable way.
• Core marketing workflows run faster and at lower cost.
• New partner brands and programs can be launched and run quickly on the platform.
• Improvement in stage-to-stage conversion rates and cost per enrollment across partner programs.
• Reduction in time to launch pages, content, campaigns and new partner programs.
• Lower cost per unit of marketing output and more volume handled without proportional growth in headcount.
• Flagship initiatives meet milestone, budget and quality targets.
• A product team that ships consistently against an outcome-based roadmap.