[Hiring] Publishing Manager @CrazyLabs

Role Description

We’re looking for a Publishing Manager – Market & Concepts to help us discover the next generation of mobile game hits. You’ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products.

• Research mobile game trends, genres, mechanics, creatives, and player behavior
• Identify promising market opportunities and new game directions
• Turn insights into concepts, briefs, references, and testable ideas
• Test and validate new concepts
• Use AI to accelerate ideation, visual exploration, and prototyping
• Review market and test signals to decide what to pursue, iterate, or stop
• Share learnings and opportunities across the Publishing team

Qualifications

• 3+ years in mobile games across publishing, product, game development, game design, creative strategy
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns
• Ability to explain why a game or concept works
• Experience creating briefs, references, presentations, or product feedback
• Experience working with external partners or cross-functional teams
• Practical experience with AI tools
• Strong written and verbal English
• Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools

Requirements

• Experienced in mobile gaming and always curious about what’s next
• Great at breaking down successful games, mechanics, and creatives
• Able to turn trends and insights into strong game concepts
• Comfortable working with external studios and multiple internal teams
• Hands-on with AI tools for ideation, visuals, research, or prototyping
• Fast-moving, curious, analytical, and high-ownership
• Strong technical orientation and ability to quickly learn new tools and workflows

Benefits

• Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts
• Remote but not alone - support from an experienced People team to ensure your integration and journey are at the highest level
• Our approach to AI - dedicated AI Lead team to teach, train, and help all Crazies stay ahead of the curve