[Hiring] Product Education & Adoption Lead @Siemens

Role Description

The Product Education & Adoption Lead owns how clients move from trained users to confident, advanced product advocates. The role leads Product Education programming, including:

• Broadcasts live webinar program
• In-app adoption guidance
• Client certification
• Post-training adoption initiatives

This role leads through standards, frameworks, and influence rather than direct management, setting the direction and pace for AI across the Product Enablement team. The role reports to the Product Enablement Manager and works closely with:

• Instructional Design
• eLearning
• Technical Writing
• Product Owners/Managers

It partners with Customer Success, Product, and Marketing to embed adoption into the client experience. This is a lead-level individual contributor role with no direct reports.

This role sits within Product Education and requires a strong understanding of Product Enablement content and how to apply it to support client adoption. The role will collaborate closely with Technical Writing but is not responsible for authoring technical documentation. Over time, the role may expand beyond Product Education into broader Product Enablement responsibilities.

You’ll make an impact by:

• Developing others and influencing others without direct authority: coaching SMEs and colleagues to become confident presenters and program contributors.
• Owning the roadmap for post-training adoption programming, using structured intake, program audits, and a validated backlog prioritized by business outcomes rather than request volume.
• Writing clear problem statements for each initiative, covering the adoption gap, what it costs clients, and what success looks like.
• Defining and publishing the standards that make Product Enablement programs repeatable, and teaching them through playbooks, working sessions, and office hours.
• Setting the direction and pace for AI across the Product Enablement team: defining AI standards and guardrails, piloting approaches, building team capability, evaluating tools, and tracking maturity.
• Owning the monthly Broadcasts content strategy and coaching SMEs to lead their own sessions with confidence.
• Deploying and governing in-app guidance in Pendo based on usage data, with defined quality criteria and an approval step before launch.
• Running the full certification lifecycle, from tier architecture and credentialing standards to exam prep, with SME validation of any AI-assisted exam content.
• Redesigning adoption operations and choosing the right fix for each process: simplification, deterministic automation, analytics, or AI-assisted work.
• Owning the KPI framework and experimentation program, and reporting results and recommendations to the Product Enablement Manager and key stakeholders.
• Serving as the adoption subject matter expert in cross-functional initiatives, so client usage shapes broader program decisions.

Qualifications

• A minimum of 5 years of experience in client success, customer engagement, customer education, program management, or a related field.
• Proven track record of leading AI adoption across a team, function, or organization, including setting standards that others follow.
• Experience designing and running client, customer, or learner programs at scale, ideally in B2B software enablement.
• Demonstrated ability to influence outcomes across teams without direct authority, and to create standards, templates, or frameworks that others adopt.
• Working fluency in generative AI, prompt design, evaluation, and quality criteria.
• Ability to decide when a problem calls for AI, deterministic automation, or a simpler process change, and to explain that decision.
• Comfort using data to define metrics, set baselines, and interpret results.
• Understanding of responsible AI in an enterprise setting: learner data privacy, IP attribution, bias in personalization and certification, and human sign-off on certification decisions.
• Strong written and verbal communication, with the ability to present to executives and teach practitioners.
• Bachelor's degree in a relevant field or equivalent experience.

Requirements

• Experience building AI enablement programs, communities of practice, or internal AI playbooks.
• Hands-on use of AI and low-code tools to build working prototypes (for example, Claude, Copilot Studio, Power Automate, or n8n).
• Experience with in-app guidance platforms (Pendo), LMS platforms (Skilljar), CRM (Salesforce), or webinar tools.
• Experience managing certification or credentialing programs.
• Experience in technology or SaaS, and familiarity with Instructional Design practices or learning standards.
• Familiarity with grounded AI concepts (source chunking, metadata, citations) and basic agentic workflow design.

Benefits

• Siemens offers a variety of health and wellness benefits to our employees.
• The pay range for this position is $77,219 - $132,376 annually.