[Hiring] Principal, Product Analytics @Synthesia

Role Description

We're looking for a Principal, Product Analytics who loves getting to the bottom of things. You'll do the deep investigative and technical work that explains why users and customers behave the way they do, and turn it into decisions that change the product and the business.

We're building a more proactive data function, and this role is its deep-investigation engine. You'll take ambiguous, high-stakes questions about user behaviour and customer experience and follow them wherever the data leads, across acquisition, activation, usage and the wider customer journey.

You'll work hands-on and independently, partnering with Product Managers, engineering managers and commercial teams, and working alongside a VP of Growth who will set the function's direction and build the team. Your findings will inform experiments, the roadmap and company strategy.

What you'll do

• Go looking for what nobody asked about.
• Lead deep investigations into user behaviour and customer experience across product and non-product touchpoints, including support, customer success and sales.
• Find where activation breaks.
• Understand acquisition and intent.
• Do rigorous causal and statistical work.
• Build models that drive action.
• Analyse unstructured and AI-specific data.
• Size opportunities.
• Measure how we build.
• Communicate for impact.

Qualifications

• Deep product analytics experience across growth and broader product areas, with a record of investigations that changed decisions.
• Data science and modelling experience, and the ability to explain how you applied it and what business impact it had.
• Strong grounding in correlation, regression and causal analysis.
• A proactive approach.
• Genuine curiosity.
• Clear communication with management and executives about business impact, simplifying complex analysis into actionable recommendations.

Requirements

• Experience with unstructured data.
• Experience at an AI-native company, or with the added data complexity AI products bring.
• Understanding of subscription businesses.
• Understanding of the PLG motions in a B2B space.

Benefits

• Do the hardest, most interesting analytical work in the company, with direct line of sight to product and strategy decisions.
• Work across structured and unstructured data, customer conversations and AI evaluation, at the intersection of product usage, AI and revenue.
• Independence and impact at principal level, without the management overhead.