[Hiring] Manager, Product Analytics and Experimentation @Ticketmaster

Role Description

We are seeking an experienced experimentation and product analytics leader to join Global Product Analytics and Experimentation. As Manager, Product Analytics and Experimentation, you will lead the development of a scalable experimentation practice that drives product decisions and improves the fan experience. This role combines strategic leadership with hands-on execution:

• Setting experimentation standards
• Onboarding and enabling teams
• Configuring and managing tests in Optimizely
• Analyzing results with rigor
• Turning learnings into clear product recommendations

You will partner across Product, Design, Engineering, Research, and Analytics to make experimentation part of every stage of product development.

Qualifications

• Demonstrated experience leading and executing a product experimentation program, from hypothesis development and test design through implementation, analysis, and recommendations.
• Hands-on experience with Optimizely or a comparable experimentation platform, including configuring, QA-ing, launching, and monitoring experiments.
• Advanced statistical knowledge, including hypothesis testing, power analysis and sample-size planning, confidence intervals, sequential testing, multiple-comparison correction, and variance reduction techniques.
• Proven ability to spot and address common experimentation pitfalls, such as sample ratio mismatch, peeking, novelty effects, and interaction effects between concurrent tests.
• Ability to design and run complex product experiments, including A/B and multivariate tests.
• Advanced proficiency with AI tools and LLMs to speed up and scale analytics work, such as writing and debugging queries, automating recurring analysis and reporting, generating test hypotheses, and summarizing results.
• Experience with digital analytics tools such as Google Analytics and Contentsquare.
• Advanced SQL proficiency, with hands-on experience in Databricks and Google BigQuery.
• Excellent communication and presentation skills, with the ability to turn complex analytical and experimental findings into clear, compelling stories for non-technical audiences.

Requirements

• Lead and scale the product experimentation program, including processes, governance, measurement standards, and team onboarding.
• Serve as the hands-on subject-matter expert for Optimizely, including experiment setup, audience targeting, QA, instrumentation validation, and test monitoring.
• Partner with cross-functional teams to identify testing opportunities and design statistically sound A/B, multivariate, and other experiments.
• Interpret experiment results, explain what they mean and where they fall short, and turn findings into recommendations that shape product strategy and roadmap decisions.
• Work with stakeholders to define and measure key digital metrics tied to fan and business goals.
• Use data analysis to find trends, patterns, and opportunities that improve the end-to-end fan experience.
• Build analytics tools, methods, and self-service resources that help teams make better data-informed decisions.
• Translate business questions into analytical and experimentation solutions.
• Build strong relationships with stakeholders and counterparts across the North America Insights and Analytics organization.
• Partner with the Research team to combine behavioral, experimental, and qualitative insights into a deeper understanding of fan needs.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match