[Hiring] Logowear Category Manager @Stio

Role Description

The Logowear Category Manager at Stio® owns the end-to-end logowear business across inline & Quick Strike programs, spanning apparel, headwear, drinkware & future applied-graphic products. With speed to market as the headline, the role leads art & design, color, sourcing, pricing, margin & distribution to make Stio's story wearable, every day, building brand awareness & consumer pull.

Operating outside the seasonal GTM cadence, the role runs a dedicated logowear lane:

• Art-led short runs to test & learn
• Scaling proven graphics
• Product created on request from channels for events, activations, collaborations & SMUs

The Logowear Category Manager reports to the Senior Product Line Director and partners closely with the Chief Product Officer. Travel to market & events is required up to 20% of the year.

Responsibilities

• Develop & execute logowear strategy & assortment across inline & Quick Strike programs, aligned to brand storytelling & the product line architecture
• Lead art & design direction for all logowear, managing a fleet of contract artists & partnering with a named Brand point person on one cohesive story
• Build & maintain the logowear art library & graphic standards, ensuring consistent use of Stio marks across programs
• Set color direction for bodies, inks & threads, staying connected to the seasonal palette
• Select bodies & blanks by silhouette, fit & quality, balancing Stio custom bodies with best-in-class premium blanks
• Place programs with existing blank & decoration suppliers; partner with Sourcing to validate new suppliers for compliance, quality, capability & payment terms
• Own the Quick Strike SOP & logowear calendar, managing concept-to-drop timelines & continuously reducing lead time
• Run test & learn: launch short-run concept tests, read sell-through & consumer response, and scale proven graphics into larger runs in partnership with Planning on forecast & inventory
• Act as buyer for private label & third-party branded merchandise, owning blank styles, pricing, units, timing & art approvals
• Deliver channel-requested product for events, activations, collaborations & SMUs, partnering with channels on quantity, timing & distribution
• Create & maintain a brand-aligned logowear toolkit enabling channels to build event-specific product on their own
• Partner with Retail, DTC, Wholesale & Marketing on allocation, launch timing & presentation for each drop
• Execute MSRP & initial costing to meet margin targets, balancing speed, quality & perceived value
• Track performance on brand awareness, sell-through velocity, retail conversion & repeat purchase, with revenue & margin as outcomes; share learnings with the PLD & CPO
• Deliver full product creation requirements, including BOMs & packaging, and maintain data & product records across product data platforms
• Provide detailed budget input & spend recommendations for contract art, test buys & category travel, informing the CPO's overall product creation budget
• Monitor graphic, streetwear & mountain culture trends to identify new applied-graphic product opportunities

Qualifications

• Bachelor's degree in Apparel Design, Graphic Design, Fashion Merchandising, Business, or a related field; or equivalent combination of education & experience
• Minimum of 3 to 5 years of related experience in decorated apparel, brand merchandise, or drop-model & streetwear programs
• Demonstrated taste in silhouette, color & graphics, supported by a portfolio or track record of successful programs
• Working knowledge of decoration methods & blank sourcing; experience managing contract artists or vendors to deadline
• Exceptional organization, attention to detail, follow-through & communication skills
• Ability to thrive in a fast-paced environment while managing multiple programs & deadlines
• Passion for the outdoors & a deep understanding of the lifestyle & values of mountain life
• Adobe Illustrator & Photoshop proficiency preferred; Centric & NetSuite experience a plus
• MS Office and Google Workspace experience required

Benefits

• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Programs
• 401k with Match
• Generous paid time off policies
• Gear test, perks and more