[Hiring] Lead Product Manager @Stacker

Role Description

GEO is the fastest-growing line item in marketing conversations and the least-understood on any reporting deck. Clients know earned media moves the needle on AI visibility, but no one has built the reporting layer that makes that provable, repeatable, and client-ready. This role defines that for the industry. We're looking for a Lead Product Manager, GEO to own the methodology, metrics, and reporting experiences that help Stacker clients understand the impact of every story they publish.

In this role, you'll drive the full reporting product:

• The KPIs we surface
• The methodologies behind them
• The client-facing dashboards that make complex data immediately actionable
• The strategic roadmap that expands our reporting suite over time

You'll work closely with:

• Data Science to pressure-test datasets and define rigorous measurement approaches
• Engineering and Design to ship reporting experiences clients find genuinely useful
• Revenue teams to surface insights that retain and grow accounts

This is a senior individual contributor role with strong autonomy to set direction, align stakeholders, and make consequential decisions about what gets built and why.

Qualifications

• 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology.
• At least 1 year researching, working, or hacking together GEO-related projects.
• Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.
• Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms.
• Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO.
• Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams.
• Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights.
• Excellent written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams.
• Experience writing PRDs and collaborating directly with engineering and design teams throughout full product build cycles.

Requirements

• You're a strategic product thinker who thrives in fast-moving environments and enjoys translating emerging trends into clear, actionable product experiences.
• You're energized by solving difficult measurement problems, especially in spaces where industry standards are still evolving.
• You're comfortable forming hypotheses, validating them with data and customers, and iterating quickly.
• You combine analytical rigor with strong product intuition.
• You're equally comfortable debating citation methodology with a data scientist, collaborating with Engineering on implementation details, and communicating roadmap priorities to executives or client-facing teams.
• You care deeply about creating intuitive, beautifully designed products that make complex data tell a clear, useful story.
• You've followed the SEO, PR, and GEO/AI search space closely enough to have a point of view on where the measurement gaps are.

Nice-to-Haves

• 2+ years working with AI, automation, or data-intensive products.
• Background in B2B SaaS products with client-facing dashboards, portals, or reporting experiences.
• Experience creating enablement materials and training go-to-market teams.
• Established relationships or network within the SEO, GEO, or AI search ecosystem.
• Familiarity with content performance measurement, data storytelling, and client-facing insight reporting.
• Experience running beta programs or structured client feedback loops to inform product decisions.

Benefits

• 💸 Equity Program
• 🏖 Unlimited PTO
• 🏡 100% Remote
• 👶 3 Months Paid Parental Leave
• 💰 401(k) Match
• 🏥 Full Health & Dental Coverage
• 🛡️ Life Insurance & Short-Term Disability
• 🎉 Team Culture, Events & Retreats