[Hiring] Gamification Product Lead @Stay Group

Role Description

Stay Group is an innovative Marketing company focused on building and scaling products in the iGaming and entertainment industry. We are looking for a Gamification Product Lead who will own the development, performance and evolution of gamification mechanics across our brands and GEOs.

Qualifications

• 3+ years of experience in Gamification, LiveOps, CRM, Retention or Product roles within iGaming.
• Hands-on experience designing, configuring and launching casino and/or sportsbook mechanics, including:
  • tournaments;
  • missions;
  • challenges;
  • lotteries and prize draws;
  • loyalty programmes;
  • prize drops;
  • wheels and loot boxes.
• Strong understanding of:
  • bonus structures;
  • wagering requirements;
  • tournament logic;
  • loyalty progression;
  • gamification psychology;
  • player engagement and retention mechanics.
• Experience with a leading gamification or CRM platform such as Smartico, Optimove Gamify, Fast Track or a comparable solution.
• Strong analytical skills and the ability to independently evaluate gamification performance and ROI.
• Experience measuring incremental impact using control/holdout groups.
• Experience owning campaigns end-to-end: from concept and configuration to launch, analysis and optimisation.
• Strong understanding of iGaming product and business metrics.
• Ability to work cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams.
• Ability to translate business and player needs into clear product requirements.
• English — Intermediate+.

Requirements

• Experience running A/B tests on promotional mechanics and engagement campaigns.
• Experience working across multiple brands and GEOs.
• Knowledge of Tier 1 player behaviour and market specifics.
• Experience with sportsbook bonus and cross-sell mechanics.
• Experience working directly with casino game providers.
• Experience building or improving gamification products or platforms rather than only executing campaigns.
• Experience establishing gamification standards, processes and reporting from scratch.

Key Responsibilities

• Gamification Product Ownership
  • Own the gamification direction across multiple brands and GEOs.
  • Design, launch and optimise gamification mechanics based on business and product goals.
  • Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies.
  • Develop and improve mechanics such as tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes.
  • Adapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs instead of applying the same approach across all markets.
  • Identify opportunities to improve existing mechanics and introduce new engagement models.
• Analytics & Performance
  • Own the analysis of gamification performance from launch through post-campaign evaluation.
  • Measure the incremental impact of mechanics using control/holdout groups rather than relying only on participation metrics.
  • Analyse the impact of gamification on activation, engagement, retention and revenue.
  • Evaluate bonus cost and ROI for each mechanic.
  • Identify underperforming mechanics and make data-driven decisions to optimise, redesign or stop them.
  • Build and maintain gamification dashboards and reporting.
  • Establish clear measurement frameworks for evaluating gamification initiatives.
• Experimentation
  • Design and run A/B tests together with the experimentation and Analytics teams.
  • Test different mechanics, prize structures, thresholds, messaging and participation conditions.
  • Use experiment results to continuously improve gamification performance.
• Product & Cross-functional Collaboration
  • Work closely with Geo Product Managers, who own their markets, players and bonus economics.
  • Collaborate with the Casino Lead on game content, providers and casino mechanics.
  • Work with the Sportsbook PM and Bonus Manager on cross-vertical mechanics.
  • Coordinate with Retention and CRM to align gamification with lifecycle campaigns and promotional calendars.
  • Work with the VIP team on mechanics and rewards for high-value players.
  • Partner with Analytics on measurement frameworks, experimentation and incrementality methodology.
  • Work with Product Owners and Engineering to prioritise gamification requirements and develop new platform functionality.
  • Translate business needs into clear and prioritised product requirements rather than simply creating development tickets.
• Process & Standards
  • Establish configuration and quality standards for gamification campaigns.
  • Ensure mechanics are properly configured and tested before launch.
  • Establish post-campaign analysis standards.
  • Document best practices, processes and configuration requirements.
  • Identify gaps between current platform capabilities and business needs.
  • Build a prioritised roadmap of gamification platform improvements together with Product.
  • Ensure gamification activities are aligned across brands and do not conflict with acquisition, CRM or retention campaigns.

Key Metrics

• Activation rate:
  • Registration → First Deposit;
  • First Deposit → Real-money session;
  • First Deposit → Second Deposit;
  • Active users.
• Participation and opt-in rate by mechanic, brand and GEO.
• Completion rate for missions and challenges.
• ROI per mechanic.
• Bonus cost per participant.
• Gamification share of total bonus cost / GGR.
• Wagering completion rate.
• Retention uplift, including D7 and D30.
• Incremental lift versus control groups.
• Engagement depth:
  • active days;
  • sessions;
  • session length.

Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.