[Hiring] Experience Strategy Lead @MSQ DX

Role Description

As Experience Strategy Lead, you’ll turn insights into direction. This is a highly client-facing role — leading discovery, defining and facilitating stakeholder workshops, shaping experience strategies and roadmaps, and building alignment around key priorities and decisions. You’ll work closely with Business Analysts and cross-functional teams to connect customer needs, business priorities, data, content, and technology into a clear, actionable experience direction.

You’ll also help lead and mentor Experience Strategists while strengthening the approaches, frameworks, and quality of work across the practice.

A portfolio of work is required to be considered for this position.

What You’ll Do

• Lead experience strategy across complex digital products, platforms, websites, and customer ecosystems
• Plan and facilitate client workshops, discovery sessions, stakeholder interviews, and strategic readouts
• Define customer journeys, experience principles, user and task flows, information architecture, intent models, and other strategic experience frameworks
• Synthesize research, analytics, customer insight, and business priorities into clear strategic direction and recommendations
• Identify and prioritize experience opportunities, capabilities, and features, translating strategy into actionable roadmaps
• Partner closely with Business Analysts to connect business and technical requirements with customer needs and experience priorities
• Collaborate with Content Strategy and Data & Insights to connect experience direction with content needs, research, measurement, and optimization
• Provide strategic direction as work moves into Experience Design, ensuring solutions remain grounded in the strategy and intended outcomes
• Guide and develop Experience Strategists while helping evolve the frameworks, methodologies, and quality of work across the practice

Qualifications

• 8+ years of experience in experience strategy, UX strategy, digital strategy, product strategy, service design, UX, or a related discipline
• Experience leading strategy for complex digital experiences, products, platforms, or ecosystems
• Strong background in customer journeys, user and task flows, information architecture, research synthesis, and strategic roadmapping
• Ability to translate customer, business, and data insights into clear priorities and actionable recommendations
• Strong workshop facilitation, client presentation, and executive communication skills
• Experience partnering with Business Analysts and collaborating across design, content, technology, data, and product teams
• Experience guiding or mentoring strategists and elevating the quality of strategic work
• Content strategy experience is a plus
• Agency or consulting experience strongly preferred

Who You Are

• A Systems Thinker: You see how customer needs, business priorities, content, data, and technology intersect — and can turn that complexity into a clear experience direction
• Comfortable with Ambiguity: You bring structure and direction to complex problems without a predefined answer
• A Strong Facilitator & Storyteller: You know how to lead a room, create alignment, and make complex thinking clear and compelling
• A Collaborative Leader: You elevate the thinking, work, and people around you while bringing different disciplines together around a shared direction

Pay Range - Remote - US

$150,000 — $180,000 USD

Benefits

• Health, dental, vision, life, and disability insurance
• 401(k) plan that includes up to a 4% company match
• Self-managed personal time off
• Opportunities for ongoing learning, mentorship, and professional development