[Hiring] Executive Director Digital Product Growth and Membership @CVS Health

Role Description

As the Executive Director, Digital Product – Patient Growth & Engagement, you will lead the technology product strategy and execution for key growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery (HCD) businesses. Core areas of focus span the end-to-end patient lifecycle:

• Omnichannel Marketing & Acquisition
• Sales & Lead Conversion
• Community/Field Outreach
• Membership & Rostering
• Patient Engagement & Retention
• Value-Based Care Program Engagements

In this high-impact executive role, you will partner directly with Growth and Engagement operational leaders to shape digital pathways and platform capabilities that drive patient acquisition, engagement, and long-term membership retention. You will lead a multidisciplinary engineering and product organization—including Product Managers, Software Engineers, Data Engineers, Salesforce/Platform Specialists, and UI/UX Designers—to translate growth and retention strategies into scalable technology roadmaps that optimize patient conversion, engagement outcomes, and lifetime value.

Key Responsibilities

• Strategic Business Partnership & Growth Integration
  • Partner with Growth & Engagement executive leadership to define and build end-to-end digital experiences from first-touch acquisition through ongoing care engagement.
  • Serve as a strategic thought partner to HCD business stakeholders, helping define the “why” and the “what” across patient acquisition channels and retention/recovery programs.
  • Establish shared outcome metrics with growth and clinical leaders, ensuring all technology investments directly drive New Patient Visits (NPVs), panel growth, patient retention, service recovery, and overall membership growth efficiency.
• Product & Technology Leadership
  • Lead cross-functional technology teams to build seamless, scalable platforms across various operations.
  • Oversee the transformation of growth ideas, retention initiatives, and clinical engagement strategies into actionable product specifications.
  • Ensure smooth integration between external growth & marketing platforms and internal systems to deliver personalized, real-time patient acquisition and outreach pathways.
• Operational Execution & Continuous Improvement
  • Possess deep operational insight into the end-to-end patient funnel, ensuring platform capabilities adapt to both growth acquisition and retention targets.
  • Establish continuous feedback loops and iterative improvement cycles to optimize digital conversion funnels.
  • Demonstrate a strong operational grasp of growth acquisition channels and value-based membership programs to build technology that seamlessly scales across all patient touchpoints.
• Team Leadership & Culture
  • Lead, mentor, and build a high-performing product and engineering team of "translators."
  • Foster a team culture grounded in curiosity, resilience, problem-solving, and joy.

Qualifications

• Executive Presence: Proven ability to communicate, influence, and build trust with executive growth/marketing leaders.
• Healthcare & Engagement Tech Expertise: Hands-on experience with consumer engagement tools and CRM/Salesforce integrations.
• Growth & Retention Domain Knowledge: Deep familiarity with patient acquisition strategies and retention pathways.
• Product & Technical Leadership: Track record of leading cross-functional engineering, data, and product teams.
• Problem-Solving & Accountability: Exceptional analytical rigor; ability to frame funnel friction into structured product requirements.
• Hands-on Leader: Balanced leadership style—able to operate strategically while diving deep into technical execution.
• People Leadership: Demonstrated ability to lead with empathy, optimism, and rigor.

Requirements

• Education: Bachelor’s degree required; Graduate degree and/or clinical background preferred (RN, MD, DO, NP, PA).
• Experience: 10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management.
• Track Record: Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations.

Travel & Location

• Domestic travel approximately once per quarter, but could be more frequent.
• Location remote anywhere in the U.S.

Pay Range

The typical pay range for this role is: $175,100.00 - $334,750.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.

Benefits

• Comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families.
• Benefits include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources.