[Hiring] Director, Product Marketing @SmithRx

Role Description

We are looking for a strategic and visionary Leader of Product Marketing who will be responsible for leading our overall go-to-market strategy, product positioning, and sales enablement efforts. SmithRx isn’t just building another technology platform; we are rebuilding the pharmacy benefits category from the ground up. In this highly cross-functional leadership role, you will define how we communicate the radical value of SmithRx’s platform to brokers, employers, consultants, and members, establishing us as the clear alternative to the broken status quo.

You will be responsible for building, mentoring, and scaling a high-performing product marketing team, bringing complex new capabilities to market, and driving greater adoption of our products and services. A critical part of this role will be navigating the narrative around Artificial Intelligence in healthcare.

You will lead the charge in educating our market, building trust around our AI-powered features, and demonstrating how these technologies improve outcomes.

What you will do:

• Guide Category Creation: Position SmithRx as a radical departure from traditional PBMs.
• Own GTM Strategy: Drive the overarching Go-to-Market (GTM) strategy for SmithRx’s platform and new product features.
• AI Narrative & Trust Building: Develop and execute GTM strategies for our AI-powered products and features.
• Team Leadership: Hire, lead, and develop a team of high-performing product marketers.
• Positioning & Messaging: Work with our content team to establish compelling, differentiated positioning and messaging.
• Sales Enablement: Develop high-impact sales enablement programs and product documentation.
• Strategic Measurement: Set measurable and realistic product marketing goals and monitor progress.
• Voice of Market & Customer: Conduct primary and secondary research to understand the pain points of our buyers and end-users.
• Competitive Intelligence: Oversee competitor analysis to understand strengths and weaknesses.
• Co-Marketing & Growth: Partner with Growth and Brand Marketing Teams to develop campaign narratives.

Qualifications

• 10+ years of experience in product marketing, with at least 4+ years in a leadership/management role.
• Bachelor's degree in marketing, business development, or similar (MBA preferred).
• Category Creation Experience: Proven experience at a disruptive company.
• AI Product Experience: Experience bringing AI-powered products or features to market.
• AI Tool Proficiency: Experience leveraging AI tools to scale marketing operations.
• Proven Impact: Experience crafting audience-specific messaging.
• Leadership & Influence: Exceptional cross-functional influence.
• Agility: Maturity and operational agility to succeed in a fast-moving environment.
• Analytical Skills: Strong data analysis and reporting capabilities.
• Experience in the Pharmacy Benefit Management (PBM), health insurance, or digital health space is highly preferred.
• San Francisco Bay Area, Salt Lake City or Dallas based candidates preferred.

Benefits

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance.
• Flexible Spending Benefits.
• 401(k) Retirement Savings Program.
• Short-term and long-term disability.
• Discretionary Paid Time Off.
• Paid Company Holidays.
• Wellness Benefits.
• Commuter Benefits.
• Paid Parental Leave benefits.
• Employee Assistance Program (EAP).
• Well-stocked kitchen in office locations.
• Professional development and training opportunities.

Compensation & Benefits

The range listed above reflects our standard pay scale and actual pay will vary based on work location, job level, job-related knowledge, skills, and experience. In addition to base pay, this role may be eligible for bonuses, commissions, or equity. SmithRx offers a variety of benefits to help you live well, including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance and 401(k).

Individual offers are tailored to your geography, experience, skills, and education. Your recruiter can share more specific details during the hiring process.