[Hiring] Director of GTM Strategy and Operations @Sureify

Role Description

We're looking for a Director of GTM Strategy and Operations to be the operational engine behind our go-to-market team. This role is about building the infrastructure, automation, and analytics that compress our sales cycle, increase pipeline velocity, and give leadership the visibility to forecast with confidence.

You'll sit at the intersection of sales operations, marketing operations, and revenue intelligence — owning the systems, data, and workflows that turn our GTM strategy into repeatable, measurable execution. This is not a "keep the lights on" role. You'll identify gaps, design solutions, and drive adoption across the team.

What You'll Do

• Revenue Operations & Automation
  • Own and evolve the GTM tech stack — Salesforce, HubSpot, and the surrounding ecosystem.
  • Design and implement automation across the funnel: lead routing, handoff workflows, enrichment pipelines, follow-up sequences, and deal stage triggers.
  • Build and maintain integrations between revenue tools (CRM, MAP, sequencing platforms, data enrichment, BI).
  • Identify and eliminate process friction that slows deals down — from first touch through closed-won.
  • Partner with technical resources to architect scalable RevOps infrastructure.
• Sales Operations & Cycle Optimization
  • Operationalize the sales process — MEDDPICC adoption, stage exit criteria, deal inspection frameworks.
  • Build and maintain pipeline management cadences: weekly reviews, deal health scoring, and escalation triggers.
  • Analyze sales cycle data to identify where deals stall, drop, or slow.
  • Partner with Sales leadership on territory management, quota modeling, and capacity planning.
  • Support call review and coaching workflows to surface winning patterns.
• Data, Tracking & Analytics
  • Define and own the GTM data model: what we track, how we track it, and how it flows between systems.
  • Build dashboards and reporting that give leadership real-time visibility into pipeline health, velocity, conversion rates, and forecast accuracy.
  • Create predictive models and lead/deal scoring frameworks.
  • Establish win/loss tracking and analysis to feed continuous learning back into sales and marketing strategy.
  • Ensure data hygiene across CRM and marketing platforms.
• Marketing Operations
  • Partner with Marketing on campaign attribution, lead lifecycle tracking, and MQL-to-SQL conversion optimization.
  • Own the lead routing and handoff process between marketing and sales.
  • Build closed-loop reporting between marketing activity and revenue outcomes.
  • Support segmentation models that power targeted campaigns, personalized outreach, and account prioritization.

Qualifications

• 7+ years in revenue operations, sales operations, or GTM strategy at a B2B SaaS company.
• Deep hands-on experience with Salesforce and HubSpot.
• Proven track record building automation and workflow systems.
• Strong analytical skills.
• Experience building or owning forecasting and pipeline visibility frameworks.
• Excellent communicator who can work across Sales, Marketing, and the C-suite.
• A bias toward automation.
• Comfort with AI/LLM tooling for GTM use cases.

Requirements

• Experience with enrichment and data tools: Clay, Apollo, Clearbit, ZoomInfo, or similar.
• Familiarity with workflow automation platforms like Zapier, n8n, or Make.
• Experience with BI/reporting tools (Tableau, Looker, or similar).
• Background in or exposure to the insurance or insurtech space.

Benefits

• Base annual salary: $180,000 — $215,000 USD.

Company Description

Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify. We do not fawn over status or titles; instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it. We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.

Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law.

If you are a California resident, please be aware Sureify collects personal information from you during the application process, which may include your name, contact details, employment history, and educational background, in accordance with the California Consumer Privacy Act (CCPA).