[Hiring] Advanced Specialist, Product Marketing @Pearson

Role Description

Also known in the market as Product Marketing Manager, this is a high-impact role that sits at the center of Pearson’s next chapter of innovation. As a Product Marketing Manager, you will play a critical role in shaping our go-to-market approach for our top product portfolio. You will lead the plan for several key initiatives from strategy through execution while working closely with internal and external creative teams.

• Build and scale a net-new growth program targeting emerging audiences and market opportunities, creating the audience strategy, go-to-market approach, messaging, content ecosystem, and activation framework needed to drive adoption and revenue.
• Build and lead a comprehensive competitive marketing program that strengthens Pearson's market position through competitive intelligence, SEO strategy, analyst and influencer engagement, and a robust comparison content strategy.
• Develop high-impact buyer guides, competitive comparisons, thought leadership, and response frameworks that counter misleading competitive narratives, address market misinformation, and help Pearson win high-intent buying conversations while reinforcing our unique value and differentiation.

Qualifications

• 8+ years of product marketing experience within a global organization, ideally supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions.
• Demonstrated experience in competitive marketing, including competitive intelligence, differentiated positioning, comparison content, sales enablement, competitive SEO, or reputation defense.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership skills, with the ability to enter a new area quickly, create structure, drive cross-functional alignment, and deliver high-quality work on time.
• Excellent writing and storytelling skills, with the ability to simplify complexity and create persuasive content for buyers, sellers, partners, and senior stakeholders.
• Analytical mindset with experience measuring performance, tracking ROI, and applying insight to optimize outcomes.
• Ability to operate effectively in a flexible, project-based role where assignments and priorities may evolve.

Requirements

• Location: US, preference will be given to candidates in the Eastern/Central time zones to allow sufficient overlap with European colleagues.

Benefits

• Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location.
• The minimum full-time salary range is between $70-120k.
• This position is eligible to participate in an annual incentive program.

How to Apply

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/ .

Application Deadline

Applications will be accepted through July 29th, 2026. This window has now been extended.

Company Description

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help organizations plan, assess, and grow their talent through AI-driven insights, innovative assessments, and industry-recognized certifications. Our goal is simple. We want people to thrive in work and in life, and we equip global enterprises with the tools to make that possible.

• We partner with C-suite executives, IT, HR, and L&D leaders to help them future-proof their workforce.
• Our solutions unlock potential, build capability, and create stronger teams in a rapidly changing world.