[Hiring] Web Marketing Manager @Jane

Role Description

Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. This role owns that last piece. As Web Marketing Manager, you're the person who decides where the website is going and why:

• Information architecture
• Navigation
• Page strategy
• Creating a coherent, high-performing experience

This means connecting the strategy to real growth goals so the site gets found and converts. You'll partner closely with our Product Marketing team (including our Senior PMM, Platform) so that how Jane shows up on the web reflects how we position ourselves as a multi-product, AI-powered platform, but the web strategy itself is yours to own.

This is a senior builder individual contributor role with real influence. Strategy, design, engineering and content work together from the start here; there are no handoffs and you’re leading that work through clarity and judgement.

What impact we're looking for you to make

• Own the strategy for the Jane marketing website.
• Translate Jane’s business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind.
• On flagship pages like the homepage, pull in Brand, Content, Design and Product to ensure the story we tell matches the product practitioners are signing up for.
• Be the decision-maker on how the website is structured and why.
• Connect strategy to the customer and to performance.
• Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane.
• Ensure the website earns its keep, grounding strategic decisions in how the site performs after shipping.
• Direct our organic and answer engine presence.
• Make sure practitioners find Jane when they’re searching for a solution, whether that search happens on Google or through an AI assistant.
• Set the strategy, brief subject matter experts effectively and judge whether the work is moving the needle.
• Bring an experimentation mindset.
• Think in terms of hypotheses and evidence when making a strategic call.
• Partner with the web platform and enablement function.
• Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site.

Qualifications

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline.
• Experience owning strategy for a substantial website or digital property.
• Experience with technology-forward or platform products is a strong asset.
• Experience treating a website as a genuine growth channel.
• Deep fluency in information architecture and navigation.
• Strong analytical instincts.
• Real experience running A/B tests and CRO growth experimentation at scale.
• SEO/AEO fluency.
• Comfort working in a modern CMS (we use WordPress).
• Understanding of responsive design, accessibility and testing across devices.
• Excellent communication and storytelling.
• Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.

Benefits

• Annual salary range for candidates in the United States: $116,000 - $181,300, with the accomplished stage at $145,000 USD.
• Annual salary range for candidates in Canada: $118,800 – $185,500 CAD, with the accomplished stage at $148,400 CAD.
• Regular career development conversations with your manager.
• Compensation grows as you gain experience and contribute meaningfully to our mission.
• Comprehensive benefits package.

Company Description

Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers.

We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers.

Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility.

More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis and growth is continuing to accelerate.

Our goal isn't just delivery - it's delight. We move quickly, communicate openly, and solve real problems together.