[Hiring] Field Marketing Manager @Mitratech

Role Description

The Field Marketing Manager owns the field-sourced and field-influenced pipeline contribution for a combination of products, turning webinars, third-party partnerships, conferences, and customer events into qualified meetings and pipeline for Workforce Compliance.

This is an individual contributor role reporting to the Director of Demand Generation, Workforce Compliance Marketing. The Field Marketing Manager works hand in hand with SDRs and AEs so every program ends in sales follow-up, not just attendance. The role runs the planned calendar (webinars, events, newsletter placements) and the signal-triggered plays that sit on top of it (post-event retargeting, webinar re-engagement, account-based outreach).

This role carries a named pipeline target for Workforce Compliance solutions, set with Sales and RevOps at the start of each quarter.

Qualifications

• 5+ years in B2B field marketing, event marketing, or demand generation, with a record of contributing to a pipeline number.
• Hands-on experience running in-person and virtual events and webinars as an individual contributor.
• Experience working directly with SDRs and AEs, and a clear understanding of how Sales motions turn leads into meetings and opportunities.
• Proven ability to report pipeline sourced, pipeline influenced, and conversion rates, using Salesforce and HubSpot (campaigns, attribution, reports) and a webinar platform such as Goldcast.
• Strong project management and follow-through across multiple programs at once.
• Comfort working cross-functionally with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps.
• Day-to-day use of AI tools to speed up research, personalization, follow-up, and reporting.

Requirements

• Identify and run plays that fire on a signal rather than the calendar, such as multi-registrant accounts, webinar attendance, badge scans, and intent data from tools like 6sense, ZoomInfo, and Qualified.
• Build evergreen cross-sell programs between Workforce Compliance products.
• Own campaign setup, naming, and source tagging in HubSpot and Salesforce, and reconcile attribution with RevOps.
• Build repeatable playbooks and templates, and use AI to speed up list building, personalization, follow-up, and reporting.

Benefits

• Health, Dental & Vision Insurance *
• 401 (k) + Employer Match *
• Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
• STD, LTD & Group Life Insurance
• Paid Parental Leave
• Pet Insurance
• FSA & HSA Options
• Employee Assistance Program