[Hiring] VP, Performance Marketing @HealthCare

Role Description

Senior operating leader for Healthcare.com’s consumer acquisition business. This is a business ownership role, not simply a functional marketing role. The VP will own day-to-day performance across first-party and third-party acquisition, with accountability for revenue, contribution margin, ROAS, volume, and strategic growth.

• Manage forecasting and capital allocation
• Develop channel leaders
• Incubate new growth opportunities
• Improve measurement and conversion signals
• Build a faster, more precise, AI-enabled operating model
• Work closely with Marketplace Ops and the Distributor team to align consumer supply, acquisition budgets, partner demand, and shared performance goals

Qualifications

• Senior leadership experience in performance marketing, growth, or digital acquisition
• Direct ownership of substantial budgets, multi-channel portfolios, and financial results
• Strong command of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume
• Deep understanding of first-party and third-party acquisition channels
• Exceptional analytical instincts and willingness to get hands-on
• Track record of managing managers and building accountable teams
• Strong forecasting, measurement, attribution, conversion-signal, and MarTech/AdTech experience
• AI-enabled mindset, curiosity, and willingness to lead an AI-enabled operating transformation

Requirements

• Hands-on experience using AI, coding agents, or automation to build useful capabilities
• Experience in a regulated or compliance-intensive industry
• Experience with digital marketplaces, comparison shopping, lead generation, or insurance distribution
• Experience incubating and scaling new acquisition channels

Benefits

• Medical coverage with PPO and HSA plan options
• Company funded HSA contributions from $2,000 to $4,000 annually
• Dental and vision coverage
• 401(k) with company match and eligibility from day one
• Paid time off and company holidays
• Paid parental and pregnancy disability leave
• Company paid life and AD&D insurance
• Employee Assistance Program (EAP)
• Employee discounts on travel, entertainment, fitness, dining, and more