[Hiring] VP of Revenue Marketing @Bloomerang

Role Description

The VP of Revenue Marketing reports to the Chief Marketing Officer and is accountable for how Bloomerang generates new business demand and revenue. Buyer journeys, integrated campaigns, account-based sales and marketing plays, search and AI visibility, paid search, the website, and conversion optimization are your pillars for growth.

Success in the role is driving month-over-month and year-over-year new account acquisition, pipeline, and bookings growth in partnership with Business Development, Sales, and Marketing leadership. You are responsible for the complete demand and conversion engine that takes nonprofits on their journey with Bloomerang.

You lead through the leaders on your team, you influence how the wider Marketing Team works, and you are a visible, trusted leader with your peers across the business.

Key Outcomes

• Our volume keeps growing, and it comes from more places than it has before.
• You win in market segments we have not pursued yet, while the core engine continues to expand.
• Buyers get an experience built for where they actually are.
• Marketing, Business Development, and Sales run one plan, and together we drive it.
• Every bet we make has evidence.
• Growth investment goes where it compounds, and everyone can see why.
• Marketing produces higher quality outcomes next year than this year, with the same number of people.
• Your team grows, and your influence reaches beyond marketing.
• The sector knows who you are.

What You Will Do

• You are both halves of the brain: an operator and a strategist.
• You lead leaders, and you are an energizer.
• You have delivered growth at this rate before.
• You cannot imagine working without AI anymore.
• You prove it before you scale it.
• GTM leaders want you in the room.
• You are comfortable in front of the market.
• You respect a buyer who may not be a technologist.

Qualifications

• 12+ years in B2B SaaS growth, demand or revenue marketing, including 5+ years leading other leaders.
• Scaled a high-volume, high-velocity inbound engine where marketing sourced the majority of pipeline.
• Carried a number through sustained 30%+ YoY bookings growth and helped scale a business toward $200M or beyond.
• Owned a marketing-sourced pipeline number and delivered against it, under pressure.
• Built and held a reverse waterfall or equivalent funnel plan with Sales, Business Development, and Revenue Operations leadership.
• Have hands-on depth across paid, website and conversion optimization, and organic and AI-driven discovery.
• Translated deep product knowledge and hands-on product experience into high-impact buyer journeys that convert.
• Owned a meaningful program, agency and software budget and made real allocation calls with it.
• Experience with a modern demand stack — CRM, marketing automation, ABM and intent, analytics, A/B testing, and AI tooling.

Benefits

• Health + Wellness: Access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
• Time Off: Competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave.
• 401k: 401k match to help invest in your future.
• Equipment: Everything you need to be successful, shipped right to your door.
• Compensation: Salary range for this position is $175,500 - $292,500. You may also be eligible for a discretionary bonus.
• Location: Permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters.
• Accommodations: Applicants who require accommodations may contact [email protected] to request an accommodation in completing an application.

Company Description

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.