[Hiring] VP of Marketing, Mapping @Outside

Role Description

We are looking for a VP of Marketing to lead Brand Marketing, Growth Marketing, and Experiential Marketing for the Mapping Applications Division. Our growth strategy is organic-first — built on authentic brand and community in our core sport verticals — with paid acquisition layered on top to amplify what’s working. You will own that strategy, build the team to execute it, and treat the marketing system itself as a product you ship.

What You Will Do

• Lead and develop the Brand, Growth, and Experiential Marketing team, transforming an early-stage function into a best-in-class marketing organization.
• Drive organic growth as the primary engine for the portfolio, layering paid acquisition on top to amplify what is working rather than to compensate for what is not.
• Position Outside as the brand leader across our core sport verticals — mountain biking, backcountry, trail running, walking, and what comes next.
• Build experiential programs that create and nurture authentic communities in each of those verticals, showing up where they actually form: dig days, races, group rides, run clubs, and the events that anchor each sport.
• Own the full subscriber lifecycle for our mapping products: acquisition, activation, retention, and reactivation.
• Architect the martech stack as a product, with clear system diagrams, defined inputs and outputs, instrumented measurement, and a steady experimentation cadence.
• Apply AI and agentic coding to compound the team’s output, automate growth workflows, and reduce SaaS spend wherever possible.
• Partner closely with Product, Engineering, and Editorial leaders, bringing informed opinions on the product itself, not just the marketing of it.

Qualifications

• You have led Brand, Growth, or Experiential Marketing at a Director level or above, with deep experience marketing subscription products and a working command of LTV, CAC, retention, and payback economics.
• You believe durable growth comes from authentic brand and community first, and that paid acquisition amplifies rather than replaces that organic foundation.
• You are energized by joining a team that needs structure, focus, and standards, and excited to build it into something exceptional.
• You are a systems thinker who reaches for diagrams, instrumentation, and experiments before reaching for tactics.
• You are an active adopter of AI and agentic workflows in your own day-to-day work, and you push your team to do the same.
• You are eager to test and scale emerging marketing channels — new social platforms, agentic consumer destinations like AI assistants and recommendation agents, and whatever comes next — and to fold them into a deliberate marketing portfolio.
• You operate beyond traditional functional lines and hold informed product opinions.
• You have a deep, personal affinity for getting outside.

Benefits

• Entirely remote jobs that could be performed in Colorado.
• Salary range of between $170,000 to $225,000.
• Additional compensation may include a bonus or commission.
• Health care, vision, dental, retirement, Flexible Time Away, sick leave, and more.