[Hiring] VP of Marketing @FSAStore.com

Role Description

Health-E Commerce is growing Patiently, our owned digital health and telehealth business, into new conditions and new distribution channels. We're hiring a VP of Marketing to lead the brand's marketing strategy as it expands — leading the team, refining how we go to market, and driving growth across a growing set of conditions and channels.

The VP, Marketing is the most senior marketing role on Patiently. You’ll own the brand’s growth strategy, positioning and brand, go-to-market for each new condition and channel, demand generation and lifecycle, budget, and measurement. This person will draw on the resources and infrastructure of Health-E Commerce while moving quickly and owning outcomes directly.

The role is both strategic and hands-on. You’ll set the direction for the brand and make the case for it to executive leadership; you’ll also write the positioning, review the creative, and get into the funnel data when a launch isn’t converting. The team is growing, and the right leader is energized by building the strategy, the team, and the playbook rather than inheriting one.

Reporting to the Chief Marketing Officer, this role will work closely with the Chief Digital Health Officer and his team and cross functionally with Product, Sales, Design, Clinical/Compliance, and executive leadership to grow Patiently across conditions and channels.

Qualifications

• Minimum of 10+ years of marketing experience, including 3+ years leading a marketing function or a major part of one (VP, Head of Marketing, or equivalent scope).
• Range across brand and performance: you’ve built positioning and narrative, run acquisition, conversion, and retention programs, and can speak credibly to both.
• Experience taking a brand into new product lines, conditions, or market segments, ideally in digital health, telehealth, or consumer health.
• Experience marketing across multiple distribution channels (e.g., D2C, telehealth platforms, employer/benefits, payer/PBM, retail/pharmacy) is a strong plus.
• Experience in multi-faceted businesses across DTC and B2B.
• A track record of building teams — hiring, developing people, and setting up the structure and processes that let a team scale.
• Fluency with data: you set the KPIs, read the dashboards yourself, and make budget calls based on what they say.
• Executive presence: you can build a business case, present it to senior leadership, and defend the tradeoffs.
• Comfort in a fast-growing environment with expanding product lines and shifting priorities — knowing when to stay strategic and when to get into the details.
• Strong collaborator across Product, Design, Sales/Growth, and Clinical/Compliance.
• Familiarity with healthcare marketing regulatory considerations (e.g., FTC, HIPAA-adjacent marketing compliance) is a plus.

Requirements

• Own the marketing strategy for Patiently.
• Set the growth plan for the brand in tandem with the CMO and Chief Digital Health Officer and translate it into annual and quarterly priorities, budgets, and targets the team will be accountable for.
• Lead the brand.
• Define and steward Patiently’s positioning, identity, voice, and narrative.
• Build and run go-to-market.
• Own the launch plan for every new condition and distribution channel.
• Develop DTC and B2B Strategies.
• Drive demand across channels.
• Own the budget and the numbers.
• Build and lead the team.
• Be the voice of marketing at the leadership table.

Benefits

• Compensation: $190,000 - $230,000
• Discretionary Annual Bonus Eligibility: Up to 25%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours