[Hiring] VP of Marketing @Analyst1

Role Description

Analyst1 is seeking a highly strategic and innovative Vice President of Marketing to lead the evolution of our marketing strategy. This leadership role is critical at a pivotal time as we expand our market position, evolve our GTM strategies, and accelerate our growth across commercial and government markets.

The ideal candidate will have extensive experience in building and executing marketing strategies that address both the operational and strategic needs of high-growth companies. This role requires a visionary leader who can drive demand generation, market positioning, product marketing and operations, and optimize conversion processes to generate pipeline and progress from qualified lead to closed-won business.

You will work cross-functionally with our Sales, SDR, Product, and Channels teams to develop and execute a comprehensive marketing plan designed to elevate our market position, build our enterprise presence, and drive long-term revenue growth.

As a data-driven innovator, you will leverage your deep understanding of performance marketing and analytics, along with AI, to continually optimize the marketing funnel, improve conversion rates, and ensure a measurable ROI from every campaign and event.

What you’ll do

• Develop and Lead Strategic Marketing Initiatives: Drive the evolution of the Company’s marketing strategy to ensure the company effectively addresses the needs of the market. This includes owning digital, demand gen, content and product marketing, brand, communications, social media, channel marketing, operations, and the Website.
• Innovate with Data-Driven Decisions: Leverage data analytics, along with AI, to evaluate the performance of marketing programs and guide strategic decisions.
• Collaborate Across Departments: Partner closely with Sales, Product, and Channels to ensure marketing efforts are aligned with sales objectives.
• Track & Optimize Key Performance Metrics: Define and own key performance indicators (KPIs) that ensure marketing activities directly contribute to revenue growth.
• Lead the Charge in Marketing Innovation: Stay ahead of the curve in emerging marketing trends, technologies, and best practices.

Qualifications

• 8-10+ years of marketing leadership experience, ideally in B2B SaaS and Cybersecurity.
• Experience scaling a company into the enterprise market and successfully executing on a comprehensive and integrated growth strategy.
• Expert in demand generation, funnel optimization, and multi-channel marketing strategies.
• Strong product marketing skills, including ICP, positioning, messaging, value props, segmentation, vertical marketing, analyst relations, thought leadership, customer insights, competitive analysis, battle cards, and informing the product roadmap.
• Proven ability to measure and track campaign effectiveness, with a clear focus on converting leads into sales.
• Exceptional leadership, collaboration, and communication skills; a track record of building and managing high-performing teams.
• Ability to design, execute, and optimize scalable marketing processes and implement AI to drive measurable business results.
• Demonstrated use of analytics and insights to optimize performance.

Requirements

• Bonus if you have experience in the evolving Cyber Threat Intelligence market.

Benefits

• Competitive salary + Bonus / Commission
• Remote-First Culture
• Flexible Time Off Policy
• 401(k), Life Insurance, Pet Insurance, Pre-paid Legal Aid Options
• Full benefits package, including fully funded medical, dental, and vision coverage
• Week off from Christmas through New Year’s Day