[Hiring] VP Marketing @PerkinElmer

Role Description

PerkinElmer is seeking a commercially driven, digitally savvy, and results-oriented Vice President of Marketing to lead global marketing for the Analytical Testing Solutions (ATS) business unit, spanning its Analytical Solutions and Customer Enablement (AS/CE) businesses, with a strong focus on market awareness, lead generation, and sales enablement. This executive owns and drives the full ATS marketing function — developing and executing strategies that elevate brand visibility, generate a qualified pipeline, expand ATS's digital footprint, and support commercial execution.

• Lead and inspire the global ATS marketing organization.
• Serve as a senior voice in ATS commercial leadership, collaborating closely with Product Management, Sales, Service, and R&D to drive aligned growth.
• Build and develop a high-performance team culture rooted in accountability, creativity, and cross-functional collaboration.
• Own ATS's brand messaging, customer storytelling, and thought leadership strategy across channels and regions.
• Own content strategy, value proposition development, competitive analysis, and delivery of commercial/sales training for ATS.
• Design and oversee integrated, multi-channel marketing campaigns aligned with ATS product launches, commercial priorities, and target customer segments.
• Build a scalable, data-driven lead generation and qualification engine for ATS.
• Continuously optimize routing logic and funnel analytics in close collaboration with sales operations.
• Leverage marketing automation and performance insights to refine targeting, personalize outreach, and maximize campaign ROI.
• Own paid media and paid search decisions and content for ATS.
• Own campaign strategy, campaign plans, briefs, content strategy, and the ATS content calendar.
• Decide direction of webinars and email follow-up; execute webinars and write technical webinar/email copy.
• Own product and commercial SEO, and all product/technical web content, for ATS.
• Own ATS product content, pricing, and product knowledge across the website and e-commerce platform.
• Decide which shows and events ATS attends, own the event calendar and purpose, and drive regional lead targets.
• Equip the sales team with targeted content, value calculators, and tools that support customer conversations.
• Establish robust Voice of Customer (VOC) and market feedback loops to inform segmentation, messaging, and marketing strategy.
• Define clear KPIs across the ATS marketing funnel and implement performance dashboards to track campaign impact.
• Own the ATS marketing budget and lead annual planning and quarterly forecasting.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• Minimum of 10 years of progressive experience in B2B marketing leadership roles, ideally within scientific instrumentation, diagnostics, or life sciences industries.
• Ability to travel, as necessary (+30%).

Requirements

• Bias for action and hands-on.
• Proven experience leading integrated marketing teams with a strong understanding of digital channels, lead generation, and product marketing.
• Demonstrated success in driving revenue growth through strategic marketing programs and commercial alignment.
• Exceptional leadership and team management skills.
• Excellent communication, interpersonal, and negotiation abilities.
• Strategic thinking and problem-solving capabilities.

Company Description

PerkinElmer is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes.

• Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and management.
• The Company serves customers in more than 35 countries.