[Hiring] Vice President of Lifecycle Marketing and Loyalty @IPSY

Role Description

IPSY is looking for a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. This role owns the measurement framework, the team, and the operating model that make personalized member engagement work.

• Define the engagement strategy and the segmentation approach.
• Build the measurement infrastructure to prove CRM's value to the business.
• Lead a team that includes the loyalty program, email, mobile, site marketing, retention, win-back strategies, and supporting specialists.
• Set targets, the operating model, and the culture.
• Shape one of the best lifecycle marketing programs in the beauty industry.

This position reports to the Chief Marketing Officer and is ideally hybrid from Santa Monica, CA or Pembroke Pines, FL, OR can be fully remote for the right fit.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing, with increasing leadership scope.
• Experience in subscription, paid membership, or DTC ecommerce strongly preferred.
• Track record of building measurement frameworks that proved CRM's value to the business.
• Experience earning credibility for CRM in companies where the channel was undervalued or under-measured.
• Strong grasp of MarTech architecture: ESPs, CDPs, personalization and testing tools, data pipelines.
• Experience building and scaling lifecycle marketing teams.
• Significant loyalty program experience: launching, scaling, or materially improving a loyalty or rewards program.
• Strong cross-functional operator.

Requirements

• Define the member engagement strategy: how member journeys map to channels.
• Own the member segmentation framework.
• Set the vision for IPSY's loyalty program.
• Own Lifecycle Marketing’s measurement framework.
• Own Lifecycle Marketing’s financial narrative, budget, and performance targets.
• Build and lead the lifecycle marketing org.
• Drive the team's operating culture.
• Own the architecture vision for the MarTech stack.
• Represent lifecycle marketing at the leadership table.
• Own the boundary with Acquisition/Growth.

Benefits

• Competitive base salary & bonus program.
• Medical, dental & vision insurance.
• 401(k) plan with company match.
• Paid Time Off.
• Work from home flexibility.
• Free IPSY Extra subscription.
• Learning & development programs.