[Hiring] VP, Marketing @Lyric

Role Description

Lyric is hiring a VP of Marketing to scale our marketing function as a core member of the GTM leadership team. This is a senior, high-ownership role for a strong generalist who can set strategy, build teams, and execute across the full marketing mix.

The right candidate has a proven track record at high-growth B2B SaaS or enterprise AI companies and knows how to market complex technical solutions to Fortune 500/1000 buyers, connect storytelling to revenue, and build the systems and teams needed to grow.

What You'll Do

• Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth.
• Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers.
• Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting.
• Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability.
• Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar.
• Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency.

Qualifications

• 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies.
• Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue.
• Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey.
• Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics.
• Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up.
• Demonstrated success managing and consolidating external partners across PR, creative, and digital.
• Excellent communicator and team builder who thrives in early-stage, high-visibility environments.

Requirements

• Even if you don't meet 100% of the qualifications, we recommend applying to the role!

Benefits

• The annual on-target earnings for this role is $300K.
• Base cash will be determined based on years of experience, with an additional variable compensation that is earned based on individual & business performance.
• You will also receive equity in Lyric.

Location

• Remote - US. Some travel is required.