[Hiring] VP, Marketing @Pavilion

Role Description

We're seeking a Vice President of Marketing to lead Pavilion's next era of growth—defining how we attract, engage, and retain members across their full journey. This is a high-impact leadership role for a strategist with expertise in today’s growth marketing tactics, who blends creativity with discipline and understands that long-term growth depends on both attraction and retention.

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
• Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
• Maintain ROI discipline and brand alignment across acquisition programs.
• Test and evaluate new channels to reach GTM professionals globally.
• Build and deploy AI agents and automated workflows that support marketing functions.
• Create programs that drive activation, engagement, and renewal.
• Lead Pavilion's brand presence across web, social, events, and content.
• Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.
• Lead a small, high-performing team (3–4 people).

Qualifications

• 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.
• Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies.
• Proven success in integrated brand and lifecycle marketing.
• Experience managing agencies or contractors for acquisition programs.
• Hands-on experience building AI agents or AI-driven workflows for marketing use cases.
• Strong content and communications background; comfort with analytics and budgets.
• Excellent collaboration and communication skills.
• Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.

Requirements

• Audit demand generation and lifecycle performance.
• Identify quick wins for engagement and retention.
• Recommend and begin building AI tools/agents and process improvements.
• Build alignment with leadership and member-facing teams.
• Improved engagement, retention, and referral metrics within the first year.
• Efficient, brand-aligned acquisition, with demonstrated hands-on demand gen contribution.
• Clear ROI from AI agents and workflows built and deployed within the team.
• Unified brand and communication framework.
• Marketing positioned as a driver of both growth and member satisfaction.

Benefits

• Be part of a mission-driven organization that prioritizes the professional growth and success of its members above all.
• Competitive salary + performance bonus tied to acquisition, retention, and engagement.
• Stock options in a profitable, mission-driven company.
• Comprehensive health benefits and professional development budget.
• Flexible, remote-friendly work environment.
• Access to Pavilion membership and education.