[Hiring] VP - Marketing @Montu

Role Description

The Vice President of Marketing is a key member of the Executive Leadership Team, responsible for driving growth and retention of Montu’s patient cohort. As a leader representing our core business, this role oversees a cross-functional team spanning; Marketing, Growth, Communications, CRM, Clinical Operations and Patient Experience.

The VP of Marketing plays a critical role in accelerating growth, deepening patient engagement, and delivering exceptional end-to-end patient experiences that reinforce loyalty and ensure ongoing brand preference.

Marketing & Growth Strategy

• Develop and implement a comprehensive marketing and growth strategy aligned with overall company objectives, with clear ownership of acquisition, retention, and lifetime value expansion.
• Translate business goals into actionable, prioritised marketing roadmaps with measurable KPIs across; acquisition, lifecycle and retention.
• Identify emerging market opportunities, patient behaviours, and macro trends, making calculated investment decisions that drive long-term, sustainable growth.
• Allocate budgets based on ROI, performance forecasting, and growth potential.

Data-Driven Decision Making

• Leverage multiple internal and external data sources to uncover behavioural insights driving churn, engagement, and conversion.
• Segment patients using behavioural, demographic, and value-based frameworks to design bespoke retention strategies.
• Partner with data teams to develop predictive models that identify churn risk, lifetime value opportunities, and optimal intervention timing.
• Build robust reporting infrastructure and dashboards to ensure real-time performance visibility across acquisition and retention funnels.

Acquisition, Retention & Lifecycle Optimisation

• Lead the development of a diversified and sustainable acquisition engine across paid, owned, and earned channels.
• Optimise CAC through continual experimentation across creative, targeting, pricing, and channel mix.
• Develop scalable brand positioning that enhances conversion, trust, and long-term differentiation in the healthcare market.
• Develop deep insights into patient segments, purchasing behaviour, price sensitivity, and engagement triggers.
• Design and implement lifecycle marketing strategies tailored to specific patient cohorts to reduce churn and increase CLTV.
• Build structured retention programmes including onboarding optimisation, engagement sequencing, win-back campaigns, and loyalty initiatives.
• Partner with product and clinical teams to improve patient experience and engagement touchpoints that influence retention outcomes.

Churn Prevention & Predictive Modelling

• Work closely with analytics teams to build and deploy predictive churn models.
• Implement proactive intervention strategies triggered by behavioural signals.
• Continuously evaluate churn drivers and refine retention frameworks accordingly.

Market Intelligence & Differentiation

• Monitor and analyse competitor activity, regulatory changes, and patient feedback to refine positioning and value propositions.
• Develop differentiation strategies that strengthen market leadership and defensibility.
• Establish the organisation as a role model within the healthcare sector by ensuring full compliance with regulatory standards and industry best practices.

Executive & Cross-Functional Leadership

• Collaborate closely with business unit leaders and the executive team to set clear short- and long-term strategic goals.
• Ensure marketing initiatives are fully aligned with product, clinical, operations, and operational functions.
• Serve as a strategic thought partner to the CEO and Board on growth planning, investment strategy, and market positioning.
• Champion a test-and-learn culture grounded in personalisation, experimentation, speed, and measurable impact.

Qualifications

• Significant executive level marketing experience (CMO, VP Marketing, Head of Marketing, or equivalent), ideally within a highly regulated industry.
• Proven experience operating in D2C, e-commerce, SaaS, or digitally native business models with full ownership of acquisition, retention, and revenue growth.
• Demonstrated track record of scaling revenue materially within a high-growth or hyper-growth environment.
• Experience leading cross-functional initiatives across marketing, product, data, technology, compliance, and operations.
• Prior accountability for substantial marketing budgets with clear ROI performance management.
• Extensive experience building and executing retention strategies in subscription or recurring revenue models.
• Demonstrated success in reducing churn and increasing Customer Lifetime Value (CLTV) through structured lifecycle interventions.

Benefits

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhance your home office with our work from home equipment allowance benefit.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.