[Hiring] VP, Marketing @Riipen
Apr 01, 2025 - Riipen is hiring a remote VP, Marketing. đź’¸ Salary: unspecified. đź“ŤLocation: USA, Canada.
Role Description
As VP, Marketing at Riipen, you’ll lead the strategic direction and execution of all marketing efforts across brand, product, communications, growth, and market research—supporting the company’s mission to scale meaningful work-integrated learning (WIL) experiences globally.
This role is about more than awareness—it’s about action. You will design and drive programs that grow Riipen’s ecosystem of employers, academic institutions, and strategic partners, with significant focus on building a healthy supply of high-quality employer projects to meet the growing demand for real-world student experiences.
This is a hands-on, high-impact leadership role for someone who can think strategically, execute thoughtfully, and work cross-functionally to turn ideas into outcomes.
This is a fully remote role and open to candidates in Canada or the United States.
- Lead the development and execution of a full-funnel marketing strategy that drives marketplace growth by attracting and engaging employers, academic partners, strategic partners.
- Develop and execute employer marketing programs that fill the marketplace with high quality, career-aligned projects, with a focus on converting and retaining high-quality employers—particularly small and midsize businesses looking to access student talent.
- Support demand generation on the academic and partnership side, working closely with Sales, Account Management, and Strategic Partnerships to communicate the impact and ROI of Riipen programming to post-secondary institutions and government funders.
- Collaborate with Sales to design and launch scalable go-to-market campaigns that drive adoption, re-engagement, and expansion across our core customer segments.
- Build out the sales enablement engine, equipping Sales and Customer Success teams with tools, data, and messaging to close deals and demonstrate value to all stakeholders.
- Lead employer lifecycle marketing efforts—educating employers on how to publish high-quality projects, accept student applicants, and engage meaningfully throughout the project duration.
- Partner with the Impact and Research teams to turn Riipen’s outcomes into compelling collateral, including reports, case studies, and thought leadership.
- Strengthen Riipen’s brand presence across earned, paid, and owned media channels, ensuring consistent positioning and messaging across employer, academic, and public audiences.
- Act as a strategic advisor and cross-functional collaborator across departments to ensure alignment on messaging, targeting, and program positioning.
- Measure and optimize marketing performance using data-driven insights and KPIs tied to marketplace activity, lead generation, and customer retention.
- Grow, lead, and coach a high-performing team of marketers, fostering a collaborative and metrics-driven culture.
Qualifications
- 15+ years of experience in B2B marketing, with 5+ years in senior leadership in positions increasing in scope & accountability, preferably within SaaS, edtech, or a two-sided marketplace.
- Deep experience building multi-channel marketing programs that speak to diverse customer segments—specifically employers (SMBs through enterprise), higher ed institutions, and government partners.
- Understanding of how to market value-driven, funded programs (e.g., wage subsidies, grants) to small businesses and know how to drive urgency for enrollment and participation.
- Experienced with full-funnel strategies, lead generation, and lifecycle marketing—balancing both net-new acquisition and re-engagement.
- Know how to build effective sales and marketing alignment, with a track record of supporting sales enablement and field marketing.
- Use data to inform decisions, optimize campaigns, and track success—fluent with CRM, analytics, and automation tools.
- Thrive in fast-paced, growth-stage environments and bring an entrepreneurial spirit to your work.
- Strong communicator who knows how to translate impact into messaging that resonates with funders, schools, and employers alike.
Bonus Points
- Experience marketing workforce development, co-funded talent programs, or B2B marketplace platforms.
- Understanding of government relations, grant-based funding, or higher education sales cycles.
- Familiarity with employer acquisition and retention strategies in a mission-driven or social impact context.
- Background working with remote teams across time zones.
Benefits
- Remote/travel working opportunities (when appropriate)
- 4-weeks of annual vacation
- Extended Health and Dental benefits from your first day
- Flexible health spending account
- Work from home stipend
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| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
USA, Canada
|
|
Job Type
full-time
|
Posted
Apr 01, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
