[Hiring] Vice President, Retention @AG1

Role Description

We are seeking a data-driven, customer-obsessed VP, Retention to own the full customer lifecycle for AG1. Reporting to the Chief Growth Officer, you will own the retention strategy, lifecycle marketing, and subscriber experience for a DTC subscription business where revenue is recurring, making this a large lever for AG1. You will set and execute the strategy that keeps customers subscribed, growing in value, and moving across our expanding product portfolio.

This is a hands-on, quantitative role. You will:

• Run the subscription platform end-to-end, the member portal, subscription management experience, and cancel flow.
• Own lifecycle marketing across email, SMS, and direct mail, from onboarding through winback.
• Partner closely with external vendors and internal stakeholders across Finance, DIT, Member Experience, Product, and Creative.

The successful candidate is a builder; someone who has scaled a retention team and an operating cadence, and who brings the analytical rigor and creative judgment to treat retention as a brand experience.

Qualifications

• 8–12+ years in retention, lifecycle, CRM, or subscription/membership marketing leadership, ideally at a business with a large recurring-revenue base.
• Background in e-commerce and/or subscription businesses strongly preferred.
• Proven, quantifiable churn-reduction results you can point to: cohorts, survival curves, and the specific interventions that moved them.
• Fluency in LTV modeling and retention economics; you make the investment case in cohort math, not channel anecdotes.
• Deep quantitative and analytical skills, with real comfort personally deep-diving into email and SMS performance numbers.
• Hands-on experience with a modern lifecycle stack (Braze, Iterable, Klaviyo, or equivalent) and experimentation platforms.
• Experience owning a subscription platform, member portal, or account experience, including cancel-flow design.
• Experience managing external vendor and agency relationships in a lifecycle/CRM context.
• Builder profile: you have scaled a retention team and operating cadence.
• Customer obsession with creative judgment retention at AG1 is a brand experience, not a discount ladder.
• Excellent cross-functional collaborator, comfortable partnering with Finance, Data, Product, Member Experience, and Creative.
• Bachelor's degree in business, marketing, or a related field.

Requirements

• Own retention strategy and the churn-reduction roadmap: cancel-driver diagnosis, save flows, pause/skip mechanics, dunning, and winback programs across the subscriber base.
• Run the subscription platform, member portal, and subscription management experience, including the design and continuous improvement of the cancel flow.
• Own lifecycle marketing end-to-end — email, SMS, and direct mail — across onboarding, habit formation, cross-sell/upgrade, and re-engagement, including calendar, segmentation, creative direction, and testing velocity.
• Build and run cross-sell and upgrade programs across AG1, with attach-rate and LTV targets.
• Own the retention P&L: cohort survival curves, LTV, rebill revenue, and monthly retention forecasting, in partnership with Finance and Data.
• Personally deep-dive into email and lifecycle performance data at the segment, campaign, and cohort level to find the next point of lift, not just review it on a dashboard.
• Manage relationships with external vendors and agency partners who support the retention engine.
• Build and lead a high-performing team.
• Partner closely with internal stakeholders Member Experience, Data Analytics, Finance, Product, and Creative to align retention with our AG1 broader growth strategy.

Benefits

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.