[Hiring] Vice President of TV & Direct Response Media @Sell2Rent

Role Description

This is a remote position.

You own television end-to-end: strategy, buying, negotiation, creative direction, delivery verification, measurement, and the budget behind it — including our secured media portfolio of national Spanish-language TV, local broadcast, DRTV, CTV, and adjacent offline media (DOOH, cinema).

This role runs the TV side. Our existing digital marketing team — organic/SEO, Google Ads, and outbound calling — continues to be led by our current VP of Marketing. The two of you operate one funnel under one acquisition-cost discipline:

• Television creates demand and generates leads at scale.
• Digital captures, nurtures, and retargets them.

This is a hands-on operator role — not brand, not communications. The question that defines the job: “If we put another $1 million on television, where will the next profitable transactions come from?” You must be able to answer it with data, and be accountable for the answer.

Qualifications

• Mastery and control of television as a lead-generation medium.
• Deep residential real estate experience acquiring home sellers.

Requirements

• 8+ years in direct-response/performance marketing; 5+ years leading marketing or media teams where revenue depended on consumer lead generation.
• Both non-negotiable pillars above, with CPL/CAC numbers you can defend line by line.
• $1M+ annual media budgets managed, television as the major component.
• Built measurement infrastructure from scratch; managed production and agency ecosystems.
• Preferred but not required: Spanish-language TV experience; long-form educational content; credit/barter media structures; metro-concentration strategies; category-creation experience.

Benefits

• Competitive base salary.
• Performance bonus tied directly to TV-driven CAC and transaction targets.
• Stock option consideration for the right candidate.