[Hiring] Vice President of Integrated Marketing @Bask & Lather

Role Description

Bask & Lather is seeking a Vice President of Integrated Marketing to lead the next phase of our brand and consumer marketing organization. This executive will own the development and execution of Bask & Lather's integrated marketing strategy across brand, social, influencer and creator marketing, experiential, partnerships, retail marketing, product launches, and consumer activation.

The VP of Integrated Marketing will be responsible for translating company growth priorities, consumer insights, product innovation, and channel opportunities into one cohesive marketing strategy. This person will ensure that every consumer touchpoint works together to build brand awareness, cultural relevance, household penetration, product adoption, and long-term brand equity.

This role will lead the department that currently oversees the social, brand management, creative brand management, and design functions. The VP will provide the strategic leadership, organizational structure, cross-functional orchestration, and executive-level accountability required as Bask & Lather scales into a significantly larger omnichannel beauty business.

Qualifications

• 10+ years of progressive consumer marketing experience, including significant leadership experience within beauty, personal care, wellness, CPG, or another culturally driven consumer brand.
• Experience leading integrated marketing for a brand that has experienced significant scale.
• Demonstrated leadership across multiple disciplines, ideally including brand management, integrated campaigns, social, influencer/creator, retail marketing, experiential, partnerships, and product launches.
• Experience managing and developing senior marketing leaders and multidisciplinary teams.
• Strong track record building brands across both DTC and retail.
• Experience supporting major retail expansion and omnichannel growth.
• Demonstrated ability to develop successful GTM strategies and launch new products at scale.
• Strong understanding of contemporary social and creator ecosystems.
• Proven ability to translate consumer insights into positioning, campaigns, creative strategy, and commercial action.
• Comfortable operating in a founder-led, entrepreneurial, high-growth environment.
• Able to move fluidly between long-term brand strategy and immediate execution.
• Strong commercial orientation. Understands that brand building and revenue generation must reinforce one another.
• Exceptional cross-functional leadership and executive communication skills.

Requirements

• Own Bask & Lather's enterprise-wide integrated non-paid media marketing strategy.
• Develop the annual and quarterly integrated marketing calendar.
• Translate company growth objectives into clear marketing priorities, investment decisions, KPIs, and execution plans.
• Establish the strategic narrative for how Bask & Lather grows awareness, consideration, trial, repeat purchase, and household penetration.
• Serve as a senior marketing thought partner to the Head of Growth and CEO.
• Build the processes and operating cadence required for a fast-growing marketing organization.
• Provide executive oversight to the broader Brand organization.
• Ensure Bask & Lather maintains a distinctive, premium, culturally relevant brand identity.
• Oversee brand positioning, consumer segmentation, messaging architecture, campaign strategy, and brand architecture.
• Lead the strategy behind major integrated campaigns from consumer insight through execution and measurement.
• Own the consumer-facing GTM strategy for major product and collection launches.
• Partner with Sales and retail partners on retailer-specific marketing plans.
• Provide executive oversight of Bask & Lather's social and creator ecosystem.
• Establish clear objectives and ROI expectations for experiential investments.
• Partner with brand and creative leadership to establish the strategic direction behind campaigns and brand storytelling.
• Establish KPIs and measurement frameworks across brand and integrated marketing.
• Build, mentor, and scale a high-performing marketing organization.

Benefits

• Salary: $230K-$265,000 + Bonus

What Success Looks Like

• Established a clear Bask & Lather integrated marketing strategy and annual marketing architecture.
• Built one unified GTM process for major product launches.
• Elevated campaign strategy and creative quality.
• Strengthened the connection between Brand, Growth, E-Commerce, Sales, Product, and Retail.
• Built a more sophisticated retail marketing capability.
• Established measurable brand and integrated marketing KPIs.
• Improved organizational clarity and accountability across the marketing team.
• Created a repeatable marketing engine capable of supporting Bask & Lather's next stage of scale.

Equal Employment Opportunity Statement

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs, in accordance with applicable laws.