[Hiring] Vice President of Consulting @Zeta Global

Role Description

We are seeking a Vice President of Consulting to lead and scale a high-impact consulting organization responsible for delivering data-driven marketing strategy, measurement, and activation across our client portfolio. This leader will oversee multiple consulting disciplines while remaining hands-on in shaping client strategy, solving complex business problems, and driving measurable outcomes.

This role requires a unique blend of executive leadership, deep marketing and data expertise, and practitioner-level execution. The ideal candidate brings a strong point of view on identity-driven, omnichannel marketing—understanding how data, targeting, and measurement intersect to drive performance across the full customer lifecycle.

You will serve as both an organizational leader and senior strategic advisor, accountable for team performance, client impact, and revenue growth tied to consulting engagements. This role requires expertise in leveraging 1st & 3rd party data to deliver strategies that improve customer experience and drive engagement and revenue throughout the entire customer funnel within both paid and owned marketing channels.

The ideal candidate will have a passion for interpreting complex datasets, designing measurable experiments, and translating insights into actionable roadmaps. You will work closely with clients and internal teams to refine marketing efforts through holistic planning, personalization, channel orchestration, and innovative measurement techniques.

Qualifications

• 12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles.
• Hands-on experience leading strategic planning, brand, and performance marketing programs.
• Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models.
• Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps.
• Exceptional communication skills to effectively collaborate and present to C-Level Executives.
• A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing.

Requirements

• Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges.
• Establish repeatable frameworks, problem-solving methodologies, and consultative processes.
• Identify and mentor rising talent within the team to build a bench of future consultants.
• Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing.
• Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs.
• Design comprehensive data strategies based on client goals, identifying both first-party and third-party data use cases.
• Translate client business goals into actionable, insight-driven media and CRM plans.
• Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows.
• Drive the development and implementation of innovative marketing measurement frameworks.
• Advise clients on optimizing customer journeys through marketing funnel diagnostics.
• Serve as a trusted advisor to C-suite executives and senior leaders.
• Standardize the development of proformas for prospects and existing clients.
• Support Sales SVPs in pitching incremental campaign strategies.
• Build data intelligence workshops and playbooks for top tier accounts.
• Develop new data-driven storytelling capabilities.
• Collaborate with Account Teams and Sales to identify expansion opportunities.

Benefits

• The salary range for this role is $180,000 - $200,000, depending on location and experience.

Company Description

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.

Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.