[Hiring] Vice President, Group Director, Engagement Strategy @Publicis Groupe Holdings B.V

Role Description

The VP, Group Engagement Strategy is a senior strategic leader responsible for shaping customer-centered, omnichannel engagement strategies across a portfolio of healthcare brands. This person turns audience, behavioral, cultural, channel, and performance insights into connected experiences that help brands engage healthcare professionals, patients, caregivers, and other key stakeholders in meaningful ways.

• Oversees the strategic vision across multiple accounts or a large, complex piece of business.
• Guides briefs, journey development, experience planning, channel strategy, measurement planning, and optimization.
• Partners closely with brand strategy, account management, creative, media, data and analytics, technology, and project management.
• Serves as a senior client partner, people leader, and agency thought leader.
• Elevates the field, mentors strategy talent, establishes standard processes, and contributes to organic growth and new business opportunities.

Qualifications

• Bachelor’s degree in marketing, communications, behavioral science, anthropology, sociology, psychology, or a related field; advanced degree is a plus.
• 10+ years of experience in engagement strategy, experience strategy, communications planning, digital strategy, CRM, omnichannel planning, or a related discipline.
• Significant healthcare, pharmaceutical, or life sciences agency experience, with the ability to navigate complex brands, audiences, and regulatory environments.
• Experience leading strategy across HCP, patient, caregiver, and/or payer audiences and across a mix of personal and non-personal channels.
• Proven experience managing senior client relationships, leading teams, and overseeing strategy across multiple accounts or a complex portfolio of work.
• Experience contributing to organic growth and leading strategic workstreams for new business pitches.

Requirements

• Demonstrated ability to connect customer insight, brand strategy, channel behavior, content, data, and technology into an actionable engagement vision.
• Deep understanding of customer journeys, omnichannel ecosystems, channel roles, audience segmentation, personalization, and experience planning.
• Strong command of qualitative and quantitative research and the ability to translate varied data sources into focused strategic recommendations.
• Ability to balance high-level strategic leadership with hands-on development and refinement of briefs, frameworks, journeys, and presentations.
• Exceptional storytelling, writing, communication, and presentation skills, including the ability to build persuasive strategic narratives for senior audiences.
• Strong leadership and coaching skills, with experience building impactful teams and developing strategy talent.
• Highly collaborative approach and the ability to influence across account, creative, media, analytics, technology, medical, and project management teams.
• Comfort operating in a fast-paced environment, managing ambiguity, prioritizing across workstreams, and maintaining strategic quality under tight timelines.
• Intellectual curiosity and a proactive point of view on healthcare, customer behavior, emerging channels, technology, and the evolving engagement landscape.

Benefits

• Medical coverage
• Dental and vision insurance
• Disability coverage
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off