[Hiring] Vice President, Customer Data Strategy @iHerb
Feb 15, 2025 - iHerb is hiring a remote Vice President, Customer Data Strategy. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
The Vice President of Customer Data Strategy will be responsible for developing and leading a comprehensive customer data strategy, using data to personalize customer experiences, grow loyalty and retention, and drive business growth. This leader will work cross-functionally with marketing, product management, engineering, merchandising, and customer service teams to ensure we are maximizing the value of our customer data to achieve our business objectives. This role requires a deep understanding of e-commerce, customer data platforms (CDPs), personalization, marketing automation, and cutting-edge applications of AI and predictive analytics.
- Take ownership of customer data across 50,000+ products and 180 global markets to uncover actionable insights that drive personalization, engagement, and loyalty.
- Lead cross-functional initiatives to unify data-driven strategies across marketing emails, push notifications, ads, website, and app to deliver a cohesive customer experience.
- Develop strategies to position iHerb as a personalized health and wellness platform, guiding customers to the right products and solutions while educating them about health conditions.
- Build and optimize customer segmentation models for tailored marketing, targeted campaigns, and personalized recommendations.
- Use customer behavior insights to create unified customer journeys that encourage long-term platform engagement.
- Proactively forecast customer behavior trends, identify revenue opportunities, and implement strategies to increase Average Order Value (AOV) and long-term customer value (LTV).
- Partner with the Marketing Team to design loyalty-driving initiatives and repeat purchase strategies, based on personalization.
- Stay at the forefront of health, wellness, and e-commerce trends to inform cutting-edge, customer-centric strategies.
- Train and collaborate with internal teams to embed a data-driven mindset across all touchpoints.
Qualifications
- Bachelor's degree in a relevant field to commerce, e-commerce, customer data management and strategy. Master's degree preferred.
- 10+ years of progressive work experience; at least 5 years in e-commerce and customer data management, with at least 3 years in a leadership role.
- Deep understanding of e-commerce, customer data platforms (CDPs), personalization, marketing automation platforms, data governance, and cutting-edge applications of AI and predictive analytics.
- Experience with marketing automation platforms.
- Strong analytical, problem-solving, and strategic thinking skills.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate with executive leadership.
- Proven ability to build and manage high-performing teams.
- Experience with A/B testing, statistical modeling, and machine learning.
- Knowledge of data privacy regulations (e.g., GDPR, CCPA).
- Experience managing large-scale data projects and budgets.
- Passion for data-driven decision making and a customer-centric approach.
Requirements
- Experience in the VMS (Vitamins, Minerals and Supplements) industry.
- International experience.
- Experience with cloud platforms (e.g., AWS, GCP, Azure).
- Familiarity with agile development methodologies.
Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com . For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Feb 15, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
