[Hiring] Principal Product Marketing Manager @G2
Apr 01, 2025 - G2 is hiring a remote Principal Product Marketing Manager. 💸 Salary: unspecified. 📍Location: USA.
Role Description
At G2, our Principal Product Marketing Manager for Buyer Intent and Data Solutions will lead the development and execution of comprehensive marketing strategies for our Buyer Intent Data, Marketing Solutions, and Data Solutions. This role requires a deep understanding of data sources, technology and software marketplaces, as well as experience with data for AI Agents. The ideal candidate will drive business growth by crafting compelling narratives, positioning our products for success, and collaborating with cross-functional teams to achieve strategic goals. You will report to the VP of Product Marketing.
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Positioning and Messaging
- Develop Compelling Product Positioning and Messaging with Messaging Houses: Create differentiated and impactful messaging for Buyer Intent Data, Marketing Solutions, and Data Solutions, ensuring alignment with G2's overall brand strategy (20%).
- Market Differentiation: Conduct competitor analysis and market research to identify opportunities for differentiation and growth (10%).
- Value Proposition Design: Craft foundational narratives that resonate with a variety of audiences and business leaders, highlighting the unique benefits of our solutions (20%).
- Content Creation: Develop a wide range of customer-facing assets, such as whitepapers, solutions guides, and datasheets to communicate the value and differentiation of our solutions (5%).
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Go-to-Market Strategy and Execution
- Go-to-Market Strategy Development: Lead the creation and execution of marketing requirements documents focused on a variety of buyer and seller audiences, including the launch of new solutions (10%).
- Product Launch Planning: Oversee the development of comprehensive product launch plans, roadmap items, including pricing and packaging, ensuring successful execution and alignment with overall business goals (15%).
- Data Analytics and ROI: Leverage product data, market research, revenue potential, adoption, and usage data to drive customer ROI, realizing both customer value and incremental revenue (10%).
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Collaboration and Leadership
- Cross-Functional Collaboration: Collaborate with Sales, Product Management, and Customer Success teams to ensure alignment and effective execution of marketing strategies (5%).
- Team Leadership: Mentor and guide junior marketing team members to enhance their skills and performance (5%).
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 7 years of experience in product marketing, preferably in technology and software marketplaces.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of AI and data-driven solutions.
- Excellent communication, writing, presentation, and interpersonal skills.
- Ability to influence stakeholders and build consensus.
- Experience aligning product development efforts to revenue targets.
- Experience in the development of AI Agents and AI solutions.
- Willingness to travel for industry events and meetings.
What Can Help Your Application Stand Out
- Certifications: Product Marketing Alliance (PMA), Pragmatic Institute or similar certifications a plus.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Apr 01, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
