[Hiring] Trade Marketing Manager @Zespri Group Limited

Role Description

As a shopper-focused, Trade Marketing Manager – Australia, you’ll play a pivotal role in a high-growth, strategically important market within Zespri’s APAC portfolio. Reporting to the Market & Operations Manager, Australia, you’ll translate Zespri’s category and shopper insights into shopper-led trade marketing strategies that drive growth across channels and customers. You’ll shape how the Zespri brand shows up in-store, influence category growth, and ensure world class execution across our retail environments: major supermarkets and independent retailers.

This is a Sydney-based, fully remote role. With no physical office in Australia, you’ll work from home full-time and collaborate closely with stakeholders across multiple regions.

• Developing and delivering the annual shopper marketing strategy and plan for Australia, aligned to channel, customer and shopper priorities
• Leading category and shopper marketing initiatives, informed by shopper insights and research
• Driving in-store programs including merchandising, instore media and POS development and execution
• Supporting joint business planning and customer presentations for retailers and wholesalers
• Managing budgets including raising purchase orders in SAP
• Partnering cross-functionally with Sales, Marketing, Supply Chain and external agencies to deliver integrated outcomes

Qualifications

• 6+ years’ experience in FMCG marketing, sales or category roles with a passion for shopper marketing
• Strong capability in category thinking, shopper insights and in-store execution
• Experience influencing and presenting to internal and external stakeholders including major supermarkets
• Confidence to work independently and proactively in a fully remote environment, collaborating with cross functional stakeholders and a manager based outside Australia
• Strong analytical skills, with the ability to translate data into clear insights. Preferred experience using shopper panel data
• Tertiary qualifications in business, marketing or a related discipline (preferred)
• Experience in fresh produce is beneficial but not essential

Benefits

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity
• FlexWELL flexible work ethos; this is a fully remote, work from home position
• Additional paid annual leave day per year (Zespri Day)
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Global Life and Permanent Disability Insurance

Company Description

Zespri is more than simply the world’s single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world’s largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand’s best-known international brands, dedicated to creating sustainable long-term value for growers.