[Hiring] Tracking and Attribution Specialist @BAD Marketing

Role Description

We're looking for a Tracking and Attribution Specialist - someone who can own the measurement layer across our info/coaching division and ensure every number our media buyers optimize against and our strategists report to clients is accurate.

• Serve all pods across 20-30 clients with different setups, primarily on paid platforms (some email) traffic.
• Work on Meta, Google/YouTube, TikTok, and other platforms as needed.
• Report to the Director of Operations, who owns the overall systems architecture.
• Own the tracking and attribution domain within the martech function.
• Be the go-to person for tracking-related issues within the division.
• Investigate and learn new platforms for tracking setups.
• Build monitoring systems to catch tracking issues proactively.
• Document setups, fixes, and changes for team accessibility.

Qualifications

• 2+ years in a marketing technology, marketing operations, or technical marketing role, focusing on tracking and attribution.
• Deep Meta tracking knowledge: Pixel vs. Conversions API, standard vs. custom events, deduplication, Event Match Quality, Events Manager diagnostics.
• Proficient in Google Tag Manager: building and debugging containers, data layers, and triggers.
• Experience with GA4 and Google Ads conversion tracking, including enhanced conversions.
• Tracking experience on at least one platform beyond Meta and Google (e.g., TikTok, YouTube).
• Working knowledge of Hyros and at least one other third-party attribution platform (e.g., Triple Whale, Northbeam).
• Understanding of UTM strategy, click IDs, and cross-domain tracking.
• Reporting literacy: ability to understand how tracking data becomes a report.
• Comfortable reading documentation and independently figuring out unfamiliar platforms.
• Clear written communication skills for explaining technical issues to non-technical people.

Requirements

• Experience in direct response, info/coaching, or performance marketing environments (preferred).
• Familiarity with SQL and BigQuery (preferred).
• Experience with CRM integrations for server-side events (e.g., HubSpot, GoHighLevel).
• Experience with GoHighLevel or ClickFunnels (preferred).

Benefits

• Opportunity to own a domain/specialty.
• Encouragement to document processes and systems.
• Support for building systems rather than one-offs.
• Engagement in understanding the impact of broken events on campaign optimization.
• Encouragement to use AI for audits, documentation, debugging, and monitoring.