Role Description
TikTok Shop is where content, creators, paid media, and commerce collide—and we want someone who knows how to turn that ecosystem into profitable growth. We’re looking for a TikTok Shop Manager to own Shapermint’s TikTok Shop in the US as a revenue channel, not a content calendar. You’ll own the commercial engine behind the shop:
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GMV
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Margin
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Affiliates
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LIVE shopping
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Shoppable video
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TikTok Shop Ads
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Assortment
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Shop health
You’ll build the systems that help us scale in the US today—and create the playbook we can take into new markets tomorrow.
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Own TikTok Shop performance end-to-end, driving GMV, margin, AOV, conversion, and return-rate improvements.
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Build and scale the creator/affiliate engine, including Open and Target Collaborations, recruitment, commission tiers, samples, seeding, and creator performance management.
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Build a consistent LIVE shopping and shoppable-video engine, optimizing cadence, hosts, offers, demos, and selling mechanics based on performance.
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Partner with Performance Marketing to scale winning affiliate and organic content through Video Shopping Ads, GMV Max, Spark Ads, and LIVE Shopping Ads.
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Own the commercial strategy across assortment, pricing, promotions, commissions, ad investment, and TikTok sale events, protecting profitability as GMV grows.
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Analyze Seller Center and channel data to identify winning products, creators, content, and growth opportunities, using tools such as Kalodata, FastMoss, EchoTik, Looker, or similar.
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Keep the shop healthy by overseeing catalog and listings, inventory sync, fulfillment SLAs, returns, violations, and TikTok commerce-policy compliance.
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Partner closely with Brand, Social, Performance, Merchandising, CX, and Operations to turn TikTok demand into a seamless customer and commercial experience.
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Lead a lean team while remaining a hands-on player-coach, building a repeatable TikTok Shop playbook that can scale beyond the US.
Qualifications
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4–8 years of experience across eCommerce, social commerce, marketplaces, creator commerce, or affiliate commerce.
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Approximately 1.5–2.5+ years of hands-on TikTok Shop experience, with a proven track record of growing GMV; US-market experience is strongly preferred.
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Proven experience owning or co-owning a TikTok Shop P&L, with strong understanding of GMV, margin, referral fees, commissions, ad spend, AOV, and returns.
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Deep experience building commission-based TikTok Shop affiliate programs at scale, including Open/Target Collaboration, creator recruitment, seeding, and commission strategy.
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Hands-on experience with TikTok LIVE Shopping and shoppable video, with a clear understanding of the mechanics that drive conversion.
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Experience running or closely partnering on TikTok Shop Ads, including Video Shopping Ads and GMV Max.
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Strong operational knowledge of TikTok Shop Seller Center, catalog/listing management, inventory, fulfillment SLAs, shop health, and compliance.
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Strong analytical skills and comfort using Seller Center data, Google Sheets, Looker, Kalodata, FastMoss, EchoTik, or similar tools to make commercial decisions.
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Strong written English for a US-market/global environment; Spanish or Portuguese fluency is highly relevant for our LATAM-anchored remote team.