[Hiring] Technical SEO Specialist @Domaine

Role Description

• Lead the SEO workstream on site migrations: replatforming, domain changes, URL restructures, IA overhauls, design system rollouts, and CMS/PIM transitions
• Run pre-migration baselines: full crawls, log file analysis, indexable page inventories, top-traffic and top-revenue page snapshots, backlink profile capture
• Build and QA redirect maps (1:1 where possible, intent-matched where not), partnering with engineering on implementation and edge cases (parameters, faceted URLs, pagination, locale paths)
• Author migration runbooks with risk assessments, go/no-go checklists, staging QA protocols, and rollback criteria
• Lead post-launch validation: indexation monitoring, redirect health, render parity, schema parity, internal link integrity, Core Web Vitals regression checks
• Diagnose and recover traffic in the event of post-migration drops; build the recovery roadmap
• Conduct technical audits across crawlability, indexability, rendering, site architecture, internal linking, canonicalization, and structured data
• Create presentations with audit data to review the findings with clients
• Diagnose JavaScript rendering issues (CSR vs SSR vs SSG, hydration, lazy-loaded content) and partner with engineering on fixes
• Own Core Web Vitals strategy in partnership with engineering — LCP, INP, CLS — including diagnosis, prioritization, and verification
• Implement and validate Schema.org JSON-LD across product, collection, article, FAQ, breadcrumb, and organization types
• Manage XML sitemaps, LLM.txt, robots.txt, hreflang, canonical strategy, and pagination handling
• Run log file analysis to understand crawl behavior and bot allocation
• Review agentic AI Readiness audits and prioritize fixes and implementation
• Understand GEO basics and how to implement GEO improvement strategies
• Create Query Fan Out strategies, strengthen Entity analysis and optimization, audit and diagnose AI visibility issues
• Implement AI visibility strategies to improve finability in various LLM’s
• Use Claude and other AI platforms to help improve speed of delivery and to enhance client strategies
• Track rankings, traffic, indexation, and revenue impact of technical work; communicate clear, prioritized insights to clients and internal teams
• Build dashboards and reports with GSC, GA4, Looker Studio, and SEO platforms
• Stay current on algorithm updates, rendering changes, and emerging discovery surfaces (AI Overviews, AI assistants, GEO)
• Partner with engineering throughout discovery, build, QA, and launch to ensure SEO requirements are scoped, built, and validated
• Translate technical SEO requirements into engineering tickets with clear acceptance criteria
• Educate internal teams (Strategy, Design, Engineering, Content) on technical SEO fundamentals and migration best practices
• Support technical SEO strategy for domaineworldwide.com
• Performance monitoring, indexation health, and technical recommendations

Qualifications

• 4+ years of technical SEO experience, with demonstrated ownership of at least two complex site migrations or replatforms end-to-end
• Deep working knowledge of crawlability, indexability, rendering (CSR/SSR/SSG), canonicalization, hreflang, schema markup, and Core Web Vitals
• Proficiency with technical SEO tooling: Screaming Frog, Sitebulb, Google Search Console, Google Analytics, log file analyzers (e.g., Screaming Frog Log File Analyzer)
• Comfort with redirect logic and ability to author and QA large redirect maps (regex-based and 1:1)
• Working knowledge of HTML, CSS, and JavaScript — enough to read code, diagnose rendering issues, and write precise engineering tickets
• Ability to communicate technical issues and tradeoffs to non-technical stakeholders
• Comfortable operating in a fast-paced, build-and-scale environment

Requirements

• Experience working with ecommerce brands
• Shopify experience — collection/product URL handling, theme rendering, app conflicts, locale routing, headless setups (Hydrogen)
• Experience with headless or composable commerce migrations
• Familiarity with edge/CDN-level redirect handling (Cloudflare Workers, Vercel, Netlify)

Nice to Have

• Exposure to AI-powered discovery and Generative Engine Optimization (GEO)
• Experience with international SEO (multi-region, multi-language sites)
• Experience collaborating with writers, agencies, and cross-functional partners

Ideal Candidate Profile

• Technically deep — excited by the puzzle of large, messy migrations and the discipline of getting them right
• Strong communicator who can partner effectively with Engineering, Strategy, and Design
• Curious, proactive, and motivated to help build and shape a growing SEO practice
• Calm under pressure, especially during launch windows
• Passionate about staying ahead of SEO, technical web standards, and discovery trends

Benefits

• Competitive Healthcare with Dental & Vision
• Retirement savings plan with employer matching
• Competitive PTO policy with paid time off at end of year
• Flexible working schedule
• Remote-first culture
• Home office stipend
• Apple gear
• Continued education and personal development opportunities