[Hiring] Technical Product Marketing Manager @Bask Health

Role Description

We're looking for a Technical Product Marketing Manager, AI & Data to develop product positioning, execute go-to-market initiatives, and help customers understand Bask Health's AI-enabled capabilities, data intelligence tools, and technical platform features.

• Translate complex AI and data functionality into clear, accurate messaging.
• Work closely with product managers, software engineers, AI engineers, data stakeholders, sales, customer success, and company leadership.
• Develop messaging for AI-enabled experiences, data intelligence capabilities, analytics tools, workflow automation, and related platform functionality.
• Support positioning for new AI and data features as they are developed and introduced to customers.
• Communicate technical product value without overstating what AI systems can reliably accomplish.
• Conduct customer research to understand how businesses evaluate AI-powered software and data products.
• Coordinate technical product launches, prepare launch briefs, and ensure internal teams have accurate information.
• Develop technical product overviews, sales presentations, feature descriptions, demonstrations, and other customer-facing resources.
• Partner with sales teams to understand technical questions and objections customers raise.
• Collaborate with customer success teams to help customers understand and adopt new AI and analytics capabilities.
• Research competing AI-enabled SaaS platforms, business intelligence tools, and workflow automation products.
• Support the measurement of product marketing effectiveness through launch outcomes, customer feedback, feature adoption, and relevant engagement metrics.

Qualifications

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, AI software, analytics platforms, or technical technology companies.
• Experience developing positioning and messaging for technical software products.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Working knowledge of AI-enabled software and common technical limitations.
• Familiarity with analytics, data intelligence, or workflow automation products.
• Ability to learn complex technical functionality and explain it clearly.
• Experience creating technical product marketing and sales enablement materials.
• Strong written communication and technical storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and technical purchasing considerations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers and engineers.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Strong attention to detail and commitment to accurate technical communication.
• Comfortable working independently while collaborating across teams.
• Strong analytical thinking and problem-solving skills.
• Ability to communicate technical concepts to nontechnical audiences.
• Comfortable working in a rapidly evolving software environment.

Requirements

• Experience developing customer-facing technical product materials.
• Familiarity with product onboarding and adoption concepts.
• Ability to incorporate customer feedback into messaging improvements.

Benefits

• Support customer onboarding communications for relevant technical capabilities.
• Help maintain consistent AI and data terminology across communications.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure technical product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to technical product messaging and educational materials.