[Hiring] Team Lead Performance Marketing @Kaufland e-commerce

Role Description

Your tasks - this is what awaits you in detail:

• You lead our Search team and support the team's growth through regular feedback and development conversations.
• You translate our company goals and OKRs into clear team goals, defining the strategies and actions needed to reach them.
• You drive the continuous development of our Search area, including campaign structure, bidding strategies, automation, and new trends like AI-driven developments and Search campaign innovations like AI Max.
• You oversee our account setup across different storefronts and use tools like Search Ads 360 to manage this, ensuring our account and campaign structure stays scalable and efficient as we grow.
• You initiate and lead cross-team projects, especially around automation and marketing technology, coordinating everyone involved and acting as the driving force behind these projects.
• You build regular reports using common BI and analytics tools, turning results into clear, actionable next steps.
• You help build and improve processes around automation, scripts, and structured testing within the team.

Qualifications

• You successfully completed a technical, scientific or economics degree.
• You have experience in leadership as well as dealing with complex Search Ads accounts in an e-commerce setting.
• You are up-to-date with the relevant online marketing tools (e.g. Google Analytics, Tableau, BigQuery...) and PPC advertising tools (Google Ads, Microsoft Ads, Search Ads 360).
• You understand what scripts and automation can do for SEA processes, and know how to translate that potential into concrete actions for your team.
• You are GenAI savvy (e.g. ChatGPT, Claude) and bring your own use cases to the table.
• You have an excellent grasp of mathematical, analytical and technical subjects, complemented by a structured, reliable and independent work style.
• You are fluent in English (C1) and German language skills are a plus.

Benefits

• Create your own work-life balance: Flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or Berlin.
• Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and more.
• Mental Well-Being: Support on your well-being journey with offerings such as Instahelp, the digital platform for online psychological counseling.
• Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical after a certain period.
• Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us for tax-advantaged meal allowances.
• ‘Deutschlandticket’: We subsidise your train season ticket for more mobility.
• Employee Discount: Monthly coupon for Kaufland.de.
• Free choice of operating system: MacOS, Windows or Ubuntu Linux.
• Boost your growth: Benefit from online language learning programs, diverse in-house training, and automated 360-degree feedback. We cover costs for relevant conferences, training opportunities, and approved team workshops.
• Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group.
• We are team players: Connect with your team and others through our digital onboarding journey, buddy program, and regular team and company events.