[Hiring] Storefront and Conversion Manager @Newfold Digital

Role Description

As our Storefront and CRO Manager, you will be the centre of expertise for everything that happens on our storefronts. You will own and drive the storefront experience for Crazy Domains, Vodien and BigRock, and support the wider Digipac group of brands.

Our brands sit across a mix of platforms including WordPress, Adobe Experience Manager and our own in-house stack, with control panels managed separately. A significant part of this role is bringing a coherent roadmap, one standard of experience and one testing discipline across all of them, while respecting where each brand needs to be different.

You will be accountable for the storefront roadmap and for the commercial outcomes that come with it, with a focus on conversion rate, cross sell, and the overall quality of the customer experience. You will work with marketing, design, engineering, analytics and brand teams to make sure everything that ships is consistent with our wider eCommerce and marketing strategy.

This role offers a largely remote working experience with flexible working hours and the opportunity to work with teams across the globe.

Qualifications

• Five or more years in eCommerce, conversion rate optimization, digital product or web experience roles, ideally across multiple brands or markets.
• A demonstrable track record of moving conversion rate, attach rate or average order value, with the ability to talk through how you did it and what you learned when it did not work.
• A keen eye for good design and a strong understanding of user experience.
• A customer first mindset and the ability to apply design thinking principles.
• Data driven, but able to make a judgement call when the data is thin or the sample is small.
• Strong working knowledge of tracking customer journeys, event and tag setup, and the ability to analyze and act on what you see.
• Hands on experience with Figma and Jira. Both are everyday tools in this role, not occasional ones.
• Comfortable working directly in AEM/WordPress (or have the willingness to learn this).
• A working understanding of HTML, CSS and JavaScript.
• Experience with analytics and experimentation tooling such as Google Analytics, Hotjar, Optimizely and similar.
• Strong communication, organizational and analytical skills.
• Attention to detail, comfort with multitasking, and a customer service focus.
• Independent thinking, and not being afraid to suggest new ideas.
• Experience working in an agile organization or with cross functional teams.
• Ability to build collaborative relationships with a diverse range of stakeholders.
• Driven by delivery, delivering on time and to a high standard.

Requirements

• Targets are agreed by brand at the start of each financial year with the eCommerce and brand leads.
• Revenue and conversion:
• Storefront conversion rate.
• Improve visit to cart and cart to purchase across priority funnels for each brand.
• Cross sell and attach rate.
• Grow attach of adjacent products at cart, checkout and in the control panel, measured by attach rate and revenue per visit.
• Average order value and revenue per session.
• Own the onsite levers that move both, including merchandising, pricing presentation, bundling and upgrade paths.
• Experience and performance:
• Site performance.
• Page load and Core Web Vitals on key templates, with particular attention to mobile.
• Experience quality.
• Reduction in onsite defects reaching production, faster time to resolution on storefront bugs, improved task success and friction scores from behavioral and qualitative research.
• Consistency across brands.
• A shared component and experience standard applied across the portfolio.
• Delivery and process:
• Experimentation velocity.
• An agreed number of tests live per quarter, each with a documented hypothesis, a clean readout and a decision logged, whether the test wins or loses.
• Roadmap delivery.
• Percentage of committed roadmap delivered in the quarter, and cycle time from PRD to live.
• Delivery against Strategic Project.
• Own and deliver platform support where applicable for strategic global projects such as brand migrations and consolidations.

Benefits

• Three work environment scenarios: work-from-home, hybrid, or work-from-the-office.
• Work-life balance with a focus on living well.
• Culture of diversity and inclusion with programs that foster belonging.
• Cutting edge benefits including health insurance options, education/certification sponsorships, and flexi-leaves.
• Opportunities for career growth and mentorship.

Company Description

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.