[Hiring] Staff Product Marketing Manager @15Five

Role Description

The Staff Product Marketing Manager will define and own 15Five’s story as we move from established performance management messaging toward a future where AI makes HR and performance management processes more efficient. This person will build the narrative from the top down and connect our AI products into one clear portfolio story.

• Partnering closely with marketing, Sales, Product, and Customer experience.
• Test messaging with buyers and carry it through to the website, demand programs, sales narratives, and launches.
• Show effectiveness through new-logo pipeline, win rate, and customer adoption and retention.

Qualifications

• 10–12+ years in B2B SaaS product marketing, including at least one company-level repositioning.
• Track record making AI or technically complex products clear and credible to business buyers; HR tech experience is a strong plus.
• Experience bringing conflicting senior stakeholders to alignment using evidence.
• Hands-on buyer research, message testing, win/loss, and competitive analysis.
• Portfolio or solution messaging across multiple products.
• A writing portfolio that shows a strong command of voice and tone.
• Confident without ego; comfortable building on work already in progress.

Requirements

• Define, test, and secure approval of 15Five’s company story.
• Review the interim website messaging against buyer research within the first 90 days.
• Deliver a top-down company narrative approved by the CEO.
• Establish 15Five’s voice and tone direction.
• Connect AI products into one portfolio story.
• Build a portfolio framework mapping each AI product to the problems it solves.
• Maintain one approved product narrative for Product, Sales, and Marketing.
• Ensure every published product claim has passed accuracy review.
• Turn messaging into new-logo demand and customer adoption.
• Test core messaging with buyers before broad rollout.
• Supply narrative and content for product launches and related enablement.
• Deliver win/loss and competitive insights, battle cards, and objection handling.
• Set customer proof standards and inform pricing and packaging.

Benefits

• Medical, dental, vision with 15Five cost subsidy.
• Employer paid Short-Term, Long-Term Disability, and Term Life.
• Family planning support with enhanced medical plans and consultation programs.
• Inclusive Benefits Stipend.
• Access to mental health and wellness resources.
• Flexible Time Off Program.
• Generous paid leave for new parents.
• Military leave.
• Paid Company Holidays.
• Sabbatical Program.
• 401K with 4% Matching after 6 months.
• Remote work.
• Work with experts in leadership, culture, and personal development.

Company Description

15Five is the AI-powered performance management platform built for business impact. 15Five’s AI-powered all-in-one people management system is easy to use, delivers effortless insights, and enables managers to lead with impact so that companies and their people can thrive.

• High-performance, high-purpose team.
• Focus on high standards and high support.
• Committed to a No B.S. environment.
• Proactively using AI across all aspects of roles.