[Hiring] Sr. Lead Brand Marketing Partnership @Group O

Role Description

The Sr. Lead Brand Marketing Partnership for one of clients will lead a dynamic team dedicated to activating their brand through innovative strategies across a variety of live events and marketing initiatives. You will set a strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results.

Qualifications

• Required: College degree or equivalent experience.
• 7–10 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations.
• Exceptional leadership and team development skills.
• Strong analytical skills with experience in performance measurement and ROI analysis.
• Excellent communication and stakeholder management abilities.
• Ability to work collaboratively across diverse teams and functions.
• Strategic thinker with a results-oriented mindset.

Requirements

• Establish and communicate the strategic direction for partnership activation, ensuring alignment with overall business objectives and customer communication plans across various departments.
• Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement.
• Lead the development of comprehensive activation programs in collaboration with business, brand, creative, social media, and experiential teams to achieve targeted objectives.
• Work with internal teams and external agencies to refine B2C and B2B strategies, balancing long-term business success with immediate goals.
• Manage and activate relationships across various content and third-party partners to enhance brand presence.
• Collaborate with external communications teams to drive earned media and increase awareness through third-party partnerships.
• Drive initiatives aimed at increasing customer acquisition and reducing churn, leveraging growth strategies.
• Define and ensure alignment with marketing teams for a comprehensive go-to-market strategy that leverages partnerships as an extension of their sales channel.
• Work closely with advanced analytics and insights teams to analyze performance metrics, monitor partnership investments, and identify areas for improvement.
• Coach and mentor your team to deliver exceptional performance, fostering a culture of innovation and excellence.
• Oversee activations to ensure they remain within budget and align with strategic goals, maximizing the effectiveness of partnership investments.
• Present updates on key partner activations to senior leadership, highlighting insights and recommendations to inform strategy and execution.

Benefits

• Full Time position.
• Approximately 12 months planned, with potential extension.
• Approximately 25%–50% domestic travel.