[Hiring] Sr. E-Commerce Manager @Nordic Naturals

Role Description

We are seeking an analytical, data-driven, and collaborative Sr. E-commerce Manager to facilitate the optimization, growth, and day-to-day operations of our direct-to-consumer (D2C) storefronts. In this role, you will be a vital member of our internal digital team, working alongside design, marketing, and outside agencies to continuously elevate the customer journey and maximize digital revenue.

• Manage our Shopify platform consumer-facing content.
• Integrate growth-focused applications.
• Administer sophisticated tracking systems via Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Execute structured A/B testing to drive conversion rate optimization (CRO).
• Remain knowledgeable about relevant trends and innovations in direct-to-consumer web sales.

Qualifications

• Bachelor’s degree in business Analytics, Information Technology, or a related field.
• 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments.
• Proficiency over GA4 reporting and configuration, coupled with an advanced understanding of custom tracking setups using Google Tag Manager.
• Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values.
• Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment.
• Knowledgeable in fundamental web languages (HTML, CSS, basic JavaScript/Liquid syntax).
• Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & e-commerce marketing plan.
• Experience developing marketing strategy in a subscription business.
• Experience with Google Ads, and Social Media marketing platforms.
• Experience with Klaviyo, Shopify, etc.

Requirements

• Contribute to the holistic DTC strategy for Nordic Naturals.
• Oversee day-to-day storefront operations, managing the digital product catalog, promotional calendars, and product collection structures.
• Partner with internal teams to build, update, and optimize highly engaging consumer landing pages, homepages, and product description pages (PDPs).
• Optimize on-site search, filtering, and navigation.
• Research, vet, recommend, and organize native and third-party Shopify Apps.
• Ensure technical synergy between the storefront and CRM/email marketing tools.
• Utilize Google Search Console and other web management tools to monitor technical site health.
• Administer website tags, marketing pixels, and triggers via Google Tag Manager (GTM).
• Configure custom consumer event tracking and audience segments in Google Analytics 4 (GA4).
• Review, interpret, and share weekly/monthly dashboards tracking core B2C retail metrics.
• Formulate and execute a data-backed conversion rate optimization roadmap.
• Deploy, run, and report on systematic A/B and multivariate tests.
• Leverage behavioral insight tools to identify and remove drop-off bottlenecks.
• Act as a key member that oversees cross-functional tasks within the internal team.
• Utilize project management frameworks and tools to track site updates, bug fixes, and feature launches.
• Coordinate storefront updates seamlessly to align with active paid advertising campaigns.

Benefits

• Competitive salary range of 125K - 156K.
• Remote work flexibility.
• Opportunities for professional development and continuous learning.