Sr. Director, Product Marketing, Retention Strategy @DIRECTV, LLC

[Hiring] Sr. Director, Product Marketing, Retention Strategy @DIRECTV, LLC

Mar 20, 2025 - DIRECTV, LLC is hiring a remote Sr. Director, Product Marketing, Retention Strategy. 💸 Salary: $154,850 - $281,060. 📍Location: USA.

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Role Description

The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing. This key leadership role will be responsible for creating and implementing actionable strategies to profitably retain the DIRECTV customer base.

Leverage sound financial thinking and knowledge of our dynamic competitive ecosystem to inform day-to-day decisions.
Work cross-functionally to prioritize and deploy new strategies to deliver company-wide churn targets.
Lead and manage a team of product marketing & strategy professionals, providing strategic guidance and mentorship.
Own one of the most important KPIs at the company – voluntary churn.
Leverage strong financial analysis and modeling skills to develop and prioritize potential investments to hit the voluntary churn target.
Effectively communicate investment opportunities to key stakeholders, including C-suite leadership, to achieve alignment and approval on new strategies.
Design testing schema, execute and manage tests, and readout on results – leveraging A/B testing to optimize retention budget.
Build and/or inform business cases on new capital projects that have a positive impact on churn.
Identify key short and long-term strategic initiatives to improve business performance and competitive positioning.
Work with execution teams (Operations, IT, Engineering) to ensure strategies are implemented effectively.
Collaborate and build strong teamwork and communications with cross-functional stakeholders including Customer Care, Analytics, Marketing, Product, and Finance.

Qualifications

Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
Proven track record of developing and executing successful marketing strategies that drive business growth.
Excellent analytical skills with the ability to translate data into actionable marketing insights.
Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
Experience in managing and mentoring high-performing marketing teams.
Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Strong strategic thinking and problem-solving skills.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Industry-specific knowledge relevant to the company's products or services is highly desirable.

Requirements

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This role requires approximately 10% travel.
This is a remote position that can be located anywhere in the United States.

Benefits

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
Salary ranges are determined by role, level, and location.
Base Salary range: $154,850 - $281,060 depending on labor market zones.
Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Salary ranges reflect base salary only and do not include bonus or benefits.

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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Sr. Director, Product Marketing, Retention Strategy @DIRECTV, LLC

Marketing

Salary 💸 $154,850 - $281,060	Remote Location USA
Job Type full-time	Posted Mar 20, 2025

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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[Hiring] Sr. Director, Product Marketing, Retention Strategy @DIRECTV, LLC

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