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Marketing
Senior Campaign Strategist
@Xebia sp. z o.o.
[Hiring] Senior Campaign Strategist @Xebia sp. z o.o.
Apr 07, 2025 - Xebia sp. z o.o. is hiring a remote Senior Campaign Strategist. đź’¸ Salary: unspecified. đź“ŤLocation: Europe.
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Role Description
We are seeking an experienced Senior Campaign Strategist to lead the strategy and execution of 360-degree digital marketing campaigns. The ideal candidate will have 8+ years of experience in B2B marketing, with a strong focus on paid media and multi-touch demand generation. This role reports directly to the VP of Performance Marketing.
- Developing and leading digital marketing strategies for service lines, ensuring alignment with business objectives
- Overseeing the planning, execution, and optimization of all paid media campaigns (search, social, display)
- Managing the paid media budget and ensuring campaign efficiency and ROI
- Working closely with service line marketers (Cloud, Data & AI, etc.) to understand campaign requirements and content needs
- Collaborating with sales teams to ensure alignment between marketing leads and sales efforts
- Tracking, analyzing, and reporting on campaign performance, providing actionable insights based on key metrics like CPC, CPL, conversions, MQL ratio, SQL-to-deal ratio, and pipeline win ratio
- Aligning closely with the CRM system POC (HubSpot) to provide regular reports and insights to the marketing team
- Staying updated on digital marketing trends, technologies, and best practices
- Adapting to changing priorities and embrace new technologies and methodologies
Qualifications
- 8+ years of experience in digital marketing, with a strong emphasis on paid media
- Background in B2B Tech and Account-Based Marketing (ABM) is highly desirable
- Strong expertise in digital marketing channels, including paid search, paid social, SEO, and email marketing
- Basic working knowledge of WordPress is mandatory
- Proficiency with marketing automation platforms like HubSpot or Salesforce and analytics tools
- Proactive, results-oriented approach with the ability to work independently and manage multiple priorities in a fast-paced environment
- Excellent communication, presentation, and interpersonal skills
- Upper-intermediate in English
Requirements
- Agency experience (nice to have)
- Up-to-date certifications in platforms like Google Ads, LinkedIn Ads, Google Analytics, etc. (nice to have)
Recruitment Process
- CV review
- First Interview
- Second Interview
- Decision
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| đź“Ť | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
Europe
|
|
Job Type
full-time
|
Posted
Apr 07, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
