Senior Marketing Analytics Manager @Abnormal

[Hiring] Senior Marketing Analytics Manager @Abnormal

Apr 13, 2025 - Abnormal is hiring a remote Senior Marketing Analytics Manager. 💸 Salary: $141,000 — $172,000 usd. 📍Location: USA.

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Role Description

This role involves owning the marketing analytics tech stack, driving system integration efforts, and evaluating the effectiveness of our marketing programs.

Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints.
Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights.
Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI.
Work closely with cross-functional teams to ensure data accuracy, consistency, and timely reporting across the organization.
Establish metrics, monitor performance, and deliver actionable insights on a weekly basis.
Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel.
Collaborate with Sales, Marketing, Partner and Finance teams to refine attribution models and improve insights into the customer journey.
Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives.
Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance.
Leverage analytics to inform unbiased strategies and serve as a thought partner for departmental leadership.
Collaborate with departmental leads to drive progress on OKRs, goals, and programs.
Leverage a variety of tools and platforms to analyze data and build reports, including Excel, Salesforce (SFDC), Snowflake, Business Intelligence (Sigma), Google Analytics, and Marketo.
Collaborate with IT, Rev Ops, and engineering teams to ensure smooth integrations of accurate data flow.

Qualifications

8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance.
Strong proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel.
Experience with Snowflake, Tableau, Domo is a plus.
Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness.
Deep understanding of marketing technology ecosystems, including data integration and reporting tools.
Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives.
Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way.
Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention).
A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions).
Backgrounds in Biz Ops, SaaS, and Management Consulting.
Spreadsheet guru with advanced modeling skills.

Requirements

Familiarity with marketing mix modeling and incrementality testing methodologies.
Familiarity with Account based Marketing (ABM).

Benefits

At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

Base salary range: $141,000 — $172,000 USD

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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Senior Marketing Analytics Manager @Abnormal

Marketing

Salary 💸 $141,000 — $172,000 usd	Remote Location USA
Job Type full-time	Posted Apr 13, 2025

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️

📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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