[Hiring] Sr Content Marketing Manager, Faculty Programs @Cengage Group

Role Description

The Senior Content Marketing Manager, Faculty Programs develops and executes a strategic content program that drives faculty customer brand awareness, audience engagement, and business growth. This role combines strong storytelling with a focus on marketing performance and partners closely with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full faculty customer journey. This is a hands-on content manager who can craft strategy, create and manage high quality content, and create and execute plans to amplify and publish content.

• Content Strategy & Planning
  • Partner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go-to-market priorities.
  • Develop and maintain a comprehensive content calendar across owned and partner channels.
  • Define content themes that support business goals.
  • Translate faculty audience insights and market trends into compelling, differentiated content ideas.
  • Align content plans with product launches, campaigns, and seasonal initiatives.
• Content Creation & Management
  • Create and oversee high-quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
  • Partner with internal teams and external writers, agencies, and subject-matter experts to develop audience-specific content.
  • Ensure content is on-brand, audience-focused, and optimized for clarity and impact.
  • Edit and elevate content to meet quality, voice, and storytelling standards.
• Demand & Lifecycle Content Enablement
  • Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts.
  • Develop content mapped to buyer journeys, personas, and stages of the funnel.
  • Support account-based marketing, lifecycle campaigns, and customer engagement programs.
  • Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
• Distribution, Performance & Optimization
  • Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content.
  • Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
  • Use data and insights to evaluate content effectiveness and continuously improve results.
  • Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
  • Test new formats, channels, and storytelling approaches to increase impact.
• Cross-Functional Collaboration & Leadership
  • Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
  • Lead content distribution workflows.
  • Provide guidance and feedback to other marketers or contributors.
  • Ensure alignment between content, brand voice, and messaging across the organization.
  • Champion content as a strategic growth lever across marketing and the business.

Qualifications

• Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred.
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences.
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross-functionally in fast-paced, matrixed environments.
• Experience in B2B, SaaS, EdTech, or complex buying environments preferred.
• Familiarity with content performance analytics and marketing automation platforms preferred.
• Experience supporting demand generation or product marketing initiatives preferred.
• Experience using Adobe or Canva for basic design.
• Ability to direct video editing and do simple video editing tasks.

Benefits

• Comprehensive and rewarding Total Rewards package designed to support and empower employees.
• Eligibility to participate in the company’s discretionary incentive bonus program.
• Bonus target amount: 10% Annual: Individual Target.
• Base pay range: $77,100.00 - $100,200.00 USD.